Featured research

Turn Your Supply Chain into a Reputation Management Tool

Can companies improve their corporate reputations through innovative supply chain strategies? [ more ]

Reputation 2020

What will communications professionals be talking about in 5 years? Check out these 10 trends. [ more ]

Reputation-based Executive Compensation

By now most companies have realized that reputation matters, and they invest a lot in managing it. But are we investing smartly?
[ more ]

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Regulation and Reputation

Explore the counter-intuitive dynamics of how things that happen in the courtroom affect the court of public opinion. [ more ]

How Do Consumers View The Banking Industry Worldwide?

The banking industry’s reputation varies greatly across countries. Discover where its reputation is the weakest and the strongest.
[ more ]


 

2015 reptrak®

US Consumer RepTrak®

Learn which US consumer companies have the best reputations in 2015. [ more ]

Brazil RepTrak®

Discover the 100 most reputable companies in Brazil. [ more ]

Denmark RepTrak®

LEGO, Novo Nordisk and Falck top the list. Get the full results. [ more ]

US RepTrak®

Amazon.com, Kellogg's and LEGO top the list. Get the full results. [ more ]

United Kingdom RepTrak®

Rolls-Royce Aerospace, John Lewis and Dyson top the list. Get the full results. [ more ]

Italy RepTrak®

Ferrero, BMW and Barilla top the list. Get the full results. [ more ]

Mexico RepTrak®

Google, Apple and Colgate-Palmolive top the list. Get the full results. [ more ]

Switzerland RepTrak®

Geberit, Swatch Group and Swisscom top the list. Get the full results. [ more ]

Global RepTrak® 100

Access the list of the world's top 100 Most Reputable Companies in 2015. [ more ]

STRATEGIES FROM TOP COMPANIES

"The BMW Group as a whole is an innovation driver. That’s the basis for everything we do. What’s also essential is to communicate to various stakeholders what our company is doing as a good corporate citizen."

~ Bill McAndrews, Vice President, 
Head of BMW Group Corporate Communications

[ more ]

 

"The BMW Group as a whole is an innovation driver. That’s the basis for everything we do. What’s also essential is to communicate to various stakeholders what our company is doing as a good corporate citizen."

~ Bill McAndrews, Vice President, 
Head of BMW Group Corporate Communications
- See more at: http://www.reputationinstitute.com/cms/getdoc/40d3e0f0-815e-4723-be28-b3dbbb20e925/Home.aspx?viewmode=3&showpanel=1&lang=en-US&langobjectlifetime=request&cmscontentchanged=false#sthash.Auzlm1x6.dpuf

"Being named one of America's 100 most reputable companies is a tremendous honor and a testament to the great work our employees do each day to make Bayer's mission of 'Science For A Better Life' a reality,  I am particularly proud that this ranking highlights our commitments to governance and citizenship just as much as our commitment to innovation. “
 

~ Philip Blake, US President of Bayer Corporation
[ more ]

"Hasbro’s commitment to operating responsibly and ethically is not only critical to our business but also key to our success. Every time consumers choose Hasbro, they are not only choosing a fun, engaging brand experience, but they are choosing a company that is a corporate responsibility leader— a company that stands for product safety, responsible sourcing and environmental sustainability.”

~ Brian Goldner, President &
Chief Executive Officer, Hasbro, Inc. 

[ more ]

Your Reputation

Assess Your Reputation

Where are you on your reputation journey? Take the reputation diagnostic. Your answers will only be made available to you.

How the RepTrak® Model Works

RepTrak® is the world's largest reputation study, designed to understand what it takes to build trust and support with stakeholder groups around the world. Measuring thousands of organizations in industries across 50 countries, the study provides key insights into what drives these perceptions and how they influence marketplace behavior. The RepTrak® Pulse scores provide a powerful global benchmark for tracking reputations in industries and countries around the world and serves as the basis for continued thought leadership in the field of reputation management. Request for Academic Use.

 

RepTrak Pulse RepTrak Pulse RepTrak Pulse

Products & Services

I believe the organization’s products are high in quality, value and service and meet the customers’ needs.

Innovation

I believe the organization is innovative and adaptive.

Workplace

I believe the organization maintains good workplaces, treating and rewarding employees fairly.

Governance

I believe the organization is ethical, fair and transparent.

Citizenship

I believe the organization is environmentally friendly, a supporter of good causes and a positive contributor to society.

Leadership

I believe the organization’s leaders are excellent and visionary managers, and strong endorsers of their companies.

Financial performance

I believe the organization has strong overall financial performance, profitability and growth prospects.

RepTrak® Pulse

The RepTrak® Pulse averages the scores I have rated for the organization.

Purchase

If I had the opportunity, I would buy the products/services of this organization.

Recommend

I would recommend this organization to others.

Crisis Proof

If the organization was faced with a product or service problem, I would trust them to do the right thing.

Verbal Support

I would say something positive about the organization.

Invest

If I had the opportunity, I would invest in this organization.

Work

If I had the opportunity, I would work for this organization.