The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 5,000 companies.
Who is the coolest consumer electronics company in the world? If asked, many in the general population would answer Apple. However, when the same question is asked relative to enterprise reputation, the answer is profoundly different: Apple is not even close to the top.
See the Global CSR RepTrak® ranking based on the Reputation Institute's annual RepTrak® Pulse study of reputation across fifteen countries.
Across different countries, the Energy industry is not the most reputable, but is showing improvement since 2013. Explore the current energy industry reputation trends in multiple countries.
See an in-depth look at how improving performance in key reputation dimensions can yield improved business outcomes and influence customer behavior.
Access the reputation trends in the U.S. retail industry. For the third straight year the industry has an average reputation. Amazon remains the industry's reputation leader.
Discover the reputation performance of some of the largest clothing retailers in the United States, including Kohl's, TJX Companies, Gap, JC Penney and Sears.
Where are you on your reputation journey? Take the reputation diagnostic. Your answers will only be made available to you.
Products & Services
I believe the organization’s products are high in quality, value and service and meet the customers’ needs.
I believe the organization is innovative and adaptive.
I believe the organization maintains good workplaces, treating and rewarding employees fairly.
I believe the organization is ethical, fair and transparent.
I believe the organization is environmentally friendly, a supporter of good causes and a positive contributor to society.
I believe the organization’s leaders are excellent and visionary managers, and strong endorsers of their companies.
I believe the organization has strong overall financial performance, profitability and growth prospects.
The RepTrak® Pulse averages the scores I have rated for the organization.
If I had the opportunity, I would buy the products/services of this organization.
I would recommend this organization to others.
If the organization was faced with a product or service problem, I would trust them to do the right thing.
I would say something positive about the organization.
If I had the opportunity, I would invest in this organization.
If I had the opportunity, I would work for this organization.