The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 5,000 companies.

TOP HEADLINES

What is Taking a Bite Out of Apple's Reputation?

Who is the coolest consumer electronics company in the world? If asked, many in the general population would answer Apple. However, when the same question is asked relative to enterprise reputation, the answer is profoundly different: Apple is not even close to the top.

- See more at: http://rln.reputationinstitute.com/Resources/Registered/PDF-Resources/taking-a-bite-apple-reputation.aspx#sthash.IINCmJfD.dpuf

Who is the coolest consumer electronics company in the world? If asked, many in the general population would answer Apple. However, when the same question is asked relative to enterprise reputation, the answer is profoundly different: Apple is not even close to the top.

Global CSR RepTrak® 100

See the Global CSR RepTrak® ranking based on the Reputation Institute's annual RepTrak® Pulse study of reputation across fifteen countries.

CSR Guiding Public Perception of the Global Energy Industry

Across different countries, the Energy industry is not the most reputable, but is showing improvement since 2013. Explore the current energy industry reputation trends in multiple countries.

Recent research

The Impact of Reputation in Banking

See an in-depth look at how improving performance in key reputation dimensions can yield improved business outcomes and influence customer behavior.

Amazon Maintains Reputation Lead in the U.S. Retail Industry

Access the reputation trends in the U.S. retail industry. For the third straight year the industry has an average reputation. Amazon remains the industry's reputation leader.

Kohl's Leads Largest U.S. Apparel Retailers in Corporate Reputation

Discover the reputation performance of some of the largest clothing retailers in the United States, including Kohl's, TJX Companies, Gap, JC Penney and Sears.
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How the RepTrak® Model Works

RepTrak® is the world's largest reputation study, designed to understand what it takes to build trust and support with stakeholder groups around the world. Measuring thousands of organizations in industries across 50 countries, the study provides key insights into what drives these perceptions and how they influence marketplace behavior. The RepTrak® Pulse scores provide a powerful global benchmark for tracking reputations in industries and countries around the world and serves as the basis for continued thought leadership in the field of reputation management. Request for Academic Use.

 

RepTrak Pulse RepTrak Pulse RepTrak Pulse

Products & Services

I believe the organization’s products are high in quality, value and service and meet the customers’ needs.

Innovation

I believe the organization is innovative and adaptive.

Workplace

I believe the organization maintains good workplaces, treating and rewarding employees fairly.

Governance

I believe the organization is ethical, fair and transparent.

Citizenship

I believe the organization is environmentally friendly, a supporter of good causes and a positive contributor to society.

Leadership

I believe the organization’s leaders are excellent and visionary managers, and strong endorsers of their companies.

Financial performance

I believe the organization has strong overall financial performance, profitability and growth prospects.

RepTrak® Pulse

The RepTrak® Pulse averages the scores I have rated for the organization.

Purchase

If I had the opportunity, I would buy the products/services of this organization.

Recommend

I would recommend this organization to others.

Crisis Proof

If the organization was faced with a product or service problem, I would trust them to do the right thing.

Verbal Support

I would say something positive about the organization.

Invest

If I had the opportunity, I would invest in this organization.

Work

If I had the opportunity, I would work for this organization.