Board of Directors

Jamie Bedard

President & CEO
Reputation Institute

Charles Fombrun

Founder & Chairman
Reputation Institute
Cees Van Riel

Co-Founder &
Vice Chairman

Reputation Institute
Jonathan Ewert

Board Member
Reputation Institute
Kasper Ulf Nielsen

Executive Partner
Reputation Institute


Nicolas Georges Trad

Executive Partner
Reputation Institute
Tyler Newton

Partner &
Research Director

Catalyst Investors
Brian Rich

Managing Partner
Co-Founder of Catalyst Investors
Susan Bihler

Vice President
Catalyst Investors

Board of Directors

Jamie Bedard is President and Chief Executive Officer of Reputation Institute. In this role, Mr. Bedard leads the global organization, including RI’s advice, research, measurement, analytics, sales, and marketing teams. He joined the company’s leadership team in January 2014 as President, Reputation Intelligence, where he rapidly accelerated the growth of RI’s client membership globally, while overseeing the launch of RI’s syndicated reputation research program that provides industry, benchmark and strategic research on reputation management and measurement. Mr. Bedard has more than 20 years of experience building innovative research advisory services, global marketing strategies and contextual content companies. Prior to Reputation Institute, he was the Founder and Chief Executive Officer of JAZD Markets. Prior to JAZD, Bedard was President and CEO of Aberdeen Group where he led one of the most celebrated turnarounds in the online marketing sector. Bedard is on the Board of Directors of ValueCentric and on the Board of Advisors for Bedard earned a B.A. in Economics from Bates College and an MBA from Central Michigan University.
Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business where he was on the faculty from 1984 to 2004. He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to 1984. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world.
Dr. Cees van Riel is Co-Founder and Vice Chairman of Reputation Institute. He is also a Professor at Erasmus University Rotterdam and head of its Corporate Communication Centre. His most recent book, The Alignment Factor. Leveraging Total Stakeholder Support, will be published in January 2012 in five languages. Cees is the author of numerous books and articles, creator of the RepTrak® Alignment Monitor, and co-author, with Charles Fombrun, of Essentials of Corporate Communication and Fame & Fortune: How the World's Leading Companies Build Winning Reputations.
Jonathan Ewert is a Board Member of Reputation Institute. He was appointed to the role in 2013. Jonathan brings 25 years experience growing global services companies in a variety of tech-enabled sectors including professional services, software-as-a-service, social networks, digital media, and internet infrastructure. From 2009 - 2013, he was a Catalyst Entrepreneur (entrepreneur-in-residence) and served as CEO of Catalyst portfolio company Codero Hosting, a web-hosting provider based in Austin (TX) where he continues to serve on the Board. Prior to Catalyst, Jonathan served as SVP of Corporate Development for LookSmart (Nasdaq: LOOK), and as CEO of ePALS (TSXV: SLN). He is a past board member of the Interactive Advertising Bureau, Advantage Business Media, and Wowd Inc., which was sold to Facebook in 2010. He earned his B.A. in Political Science in 1986 from the College of the Holy Cross.
Kasper Ulf Nielsen is an Executive Partner at Reputation Institute. Over the past 10 years, he has been engaged in international reputation management helping companies in a range of industries including pharmaceuticals, information technology, food and beverage, public transportation, energy and financial services. Kasper is a frequent commentator on reputation topics and has been featured in The Wall Street Journal, Forbes, Bloomberg, as well as local radio and TV around the world. Kasper has made numerous presentations at international conferences on reputation management and has published a number of articles in Corporate Reputation Review. He is also co-author of the book Introduction to Organizational Theory published in 1999. Kasper holds a Master of Science in Intercultural Management from Copenhagen Business School with MBA credits from McGill University in Canada.
Nicolas Georges Trad, Executive Partner, and Executive Member of the Board, is globally responsible for Reputation Institute and is in charge of building the company's partner offices and network worldwide. Throughout his career at Reputation Institute, Mr. Trad has advised multinational companies, cities and countries on areas such as Reputation Management, Global Affairs, Country & City Reputation, Corporate Branding, Employer Branding, Corporate Social Responsibility, Sustainability and Human Resources. Drawing on his extensive experience in practicing reputation management and public affairs globally, Mr. Trad speaks and writes regularly on best practice in public affairs and reputation management for corporate and government audiences and has been featured on CNN, in The Wall Street Journal, Forbes, Bloomberg, as well as local radio and TV around the world. Nicolas earned his MSc in Intercultural Management from Copenhagen Business School and holds an MBA from UADE, Buenos Aires, Argentina. He speaks English, French, Spanish, Danish and German.
Tyler Newton joins Reputation Institute as a Board Member in addition to his role as Partner and Research Director of Catalyst Investors. Mr. Newton leads Catalyst’s research efforts and is responsible for evaluating industry sectors, formulating sector investment strategies, generating deal flow in target sectors and providing strategic support to Catalyst portfolio companies. He is also responsible for sourcing and executing transactions in the software-as-a-service, internet infrastructure and digital media sectors. Prior to joining Catalyst in 2000, Mr. Newton was a Vice President in TD’s Media, Telecom & Technology Group. Mr. Newton received a BA with honors from Middlebury College and is a CFA Charter holder.
Brian Rich joins Reputation Institute as a Board Member in addition to his role as Managing Partner and Co-Founder of Catalyst Investors. Mr. Rich is responsible for the general management and investment policy of Catalyst Investors. He monitors all of the firm's investment opportunities and provides counsel for all portfolio companies. A veteran investor, he has more than 20 years of experience in the business services, technology and wireless sectors. Mr. Rich has served on numerous boards at Catalyst and predecessor funds and is currently on the executive committee of the National Venture Capital Association’s inaugural Growth Equity Group. In 2010 he was invited by the FCC to advise on media ownership. Prior to co-founding Catalyst, Mr. Rich founded and managed TD Capital (USA) Inc. (“TD Capital”), the entity that made Toronto Dominion Bank’s U.S.-based equity, mezzanine, and limited partnership investments from 1995 to 1999. As group head, he oversaw approximately 40 investments totaling more than $600 million. Before founding TD Capital, Mr. Rich was a Managing Director in the bank’s Media, Telecom & Technology Group. Prior to joining TD in 1990, Mr. Rich held positions at The Bank of New York and Intel Corporation. Mr. Rich earned a BS in Industrial Engineering from the State University of New York at Buffalo and an MBA from Columbia Business School.
Susan Bihler joins Reputation Institute as a Board Member in addition to her role as Vice President of Catalyst Investors.  Ms. Bihler is responsible for sourcing, evaluating and structuring new investment opportunities and managing the firm’s existing portfolio companies. She originally joined the firm as an analyst in 2009. Prior to her time with Catalyst, she was a financial analyst with CIT Group Inc.’s Communications, Media and Entertainment group. While there she was responsible for performing due diligence and credit analysis for various senior secured debt transactions. Ms. Bihler graduated from Georgetown University, cum laude, with a B.S. in Business Administration.