About Reputation Institute

About Us

Reputation Institute is the world's leading research and advisory firm for reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve clients in more than 400 of the top Global 1,000 companies.

Our founders Charles Fombrun and Cees van Riel started the discipline of reputation management more than two decades ago. Groundbreaking professors specializing in business and corporate communications, they founded Reputation Institute in 1997. Founder Charles Fombrun created the original academic models for measuring reputation — refining them with the launch of Reputation Institute and RepTrak®.

Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind appraisal of how the general public views the world’s best-known companies. The RepTrak® database examines 15 stakeholders in more than 25 industries and more than 40 countries for more than 7,000 companies.

Reputation Institute’s research is considered the authoritative source for Corporate Reputation Management by the world’s leading publications, including The Economist, Forbes, Fortune, Time, Bloomberg, Information Week, NY Times and the Wall Street Journal. Our industry leaders are regularly sought out and appear in the news and on the radio, for example on NPR, CNBC, Fox Business News, BBC, and CNN.

Contact us to find out more or view our list of Global Offices