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What Chinese Companies Must do to Secure Globally Competitive Reputations
 To be globally competitive, Chinese companies must adopt internationally recognized benchmarks for corporate performance. Doing so will improve their reputation for quality and design, encourage global acceptance, increase market share and boost sales and profits. If they refuse to embrace these types of changes, they risk facing doubts about their financial and operational soundness.
History teaches us that companies can only compete on price for a limited period of time. China is already finding that companies in Vietnam, Sri Lanka, Morocco and Peru can deliver the same results for even lower costs. Price competition does not lead to sustainable profitability. Only performance on a broader set of metrics will deliver longer term results. Market share and financial support both depend on trust and strategy execution in globally recognized terms. A company's desire to enter new markets or initiate an IPO in New York, Hong Kong or London may depend on meeting these standards. Click here to see the full white paper by Vincent Leung, Jonathan Lowe and Professor Yang Zhang.
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New Case Study:
A Closer Look at Eni's Journey to Make Green into Black for Stakeholders: Energy for Development
Members are invited to read the latest Case Study online.
 The global energy industry--comprised of energy (from upstream exploration and production to downstream refining and marketing), utilities (power generation plus electricity transmission and distribution) and chemicals--has been under siege since the 2008-09 financial crisis by multiple stakeholders. From the failure of world leaders to come to a binding agreement on greenhouse gas reduction at COP15 in Copenhagen in December 2009, to the recurring images of the BP Macondo oil spill in the Gulf of Mexico in the spring and summer of 2010, and to the feeble efforts of Tokyo Electric Power to deal with the aftermath of its crippled Fukushima nuclear reactors following the killer earthquake and tsunami in the spring of 2011, corporate or political leadership around the sustainability of today's energy industry has proved scarce indeed.
Members can login and read more here >
Full online access to Reputation Institute's Cases is available to RI members only. Members can log-in at the top right of any RI webpage and find Cases in the Knowledge Center's Thought Leadership area. Non-Members can find out about Reputation Institute membership here.
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Reputation Management Online Training Programs
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Reputation Institute offers two levels of Reputation Management Training.
Practical examples and specific tools for professionals who want to improve their skill set and gain expertise in corporate reputation management, delivered through a series of online sessions guided by experts from around the world.
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Reputation Institute is excited to bring you original content, thought leadership, and exclusive access to a global interactive reputation community. Visit www.reputationinstitute.com to see the latest news and updates. |
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Reputation Institute
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Reputation Institute members get access to the latest thought leadership in the Reputation field. Become a member today and receive articles, e-publications, case studies, and insights from the field on Corporate Reputation Management. Learn More.
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Reputation Institute is the world's leading corporate reputation consulting firm. Founded in 1997, with a presence in 30 countries, we are the pioneer in reputation management. Through systematic research and analysis, Reputation Institute supports companies in building comprehensive strategies and making operational decisions that are designed to align stakeholders with corporate objectives creating tangible economic value. Reputation Institute enables leaders to make business decisions that build and protect reputational capital and drive competitive advantage. For more information, visit: www.reputationinstitute.com.
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