ReputationInstitute

Benchmarking

Reputation Institute typically works with large corporations, and almost all of them have measured their stakeholders’ perceptions before we got there. Typically these measurements are taken using a custom questionnaire developed by the company or a consultant for them. The questions are likely very relevant, but unless it was fielded very broadly, the measures are usually taken in a vacuum. Often our clients are left wondering:

• What’s a good score?
• How do our scores compare to the industry?
• How do our scores compare to the best companies in the world?

Reputation Institute’s Knowledge Center conducts an annual study that measures the reputations of the world’s largest companies in 27 countries, giving us a proprietary database of normative data for use in benchmarking client results in 24 industries. More importantly, it allows us to answer the above questions for clients.

Over time, our ongoing client work has also given us benchmark data for the following:

• Employee reputation
• Opinion Elite reputation
• Physician reputation
• Consumer reputation
• B2B reputation

• Learn About Global Pulse™
• Learn About Reputation Strategy