Client Challenges
Clients come to us with a range of reputation-related challenges.
We don’t know what matters most to our stakeholders
- Reputation Institute uses proprietary analytical methods to help clients understand what is really important to their stakeholders
We need to establish stakeholder performance targets
- Reputation Institute develops perception measurement systems that power CEO dashboards
We need to create a business case for social responsibility efforts
- Reputation Institute ensures that social responsibility strategies are connected to the business so that clients get the resources they need to be successful
We need to quantify and assess reputation risk
- Reputation Institute helps our clients remove the gut feeling from risk management and has developed the only tool for reporting Reputation Risk at the corporate level
Our employees don’t understand our corporate strategy
- Reputation Institute uses measures of alignment and behavior to help companies ensure that everyone is acting in concert
We launched our corporate brand, but stakeholders don’t get it
- Reputation Institute steps in where branding steps out to help companies make sure that their brands are relevant to their stakeholders
We just acquired a company – what will this do to our reputation?
- Reputation Institute brings objective criteria to what can be subjective decisions by answering this question specifically during or after mergers and acquisitions
We don’t know how media coverage influences our stakeholders' perceptions
- Reputation Institute brings a deeper level of understanding to media coverage for our clients and links it with stakeholder insight to enable more accurate and data-driven media strategy and real-time response
We need to develop a strategy for attracting talent
- Reputation Institute helps clients understand what makes up their reputation as a place to work and develops strategies for recruitment and retention
About You
Reputation management is a complex activity that requires cross-functional involvement. In corporate settings, Reputation Institute works mostly with C-suite and senior managers representing the following departments:
- Communications
- Marketing
- Risk Management
- Public Affairs
- Community Relations
- Investor Relations
- Corporate Responsibility
- Human Resources
- Business Development
Reputation Institute also works with other types of organizations than companies. These include not-for-profit agencies, public sector organizations, cities, and countries.
Learn More About
- Reputation challenges faced by our clients.
- Services that improve the strategic management of your reputation assets.
- Understanding the key stakeholders involved in building reputation.
- Our robust analytical tools that quantify reputation.
Our Clients
Reputation Institute works with many of the most highly regarded organizations in the world. In particular, we have deep experience in working with companies from the following industries:
- Pharmaceuticals
- Financial Services
- Energy
- Utilities
- Consumer Products
- Technology
- Health Care
- Manufacturing
- Agriculture