Employer Brand and Reputation Management
Reputation Strategy is Business Strategy
In order to manage reputation, it is important to have a clear understanding of both perception and reality.
Employer Brand and Reputation
One of the biggest challenges facing corporations on an ongoing basis is the attraction and retention of employees.
How does an executive know what to communicate about the organization in order to attract and retain the best talent?
Reputation Institute answers this question through the use of WorkRep, our proprietary tool for analyzing the relative impact of different aspects of the corporation on its attractiveness as a workplace. This tool is applied to both current and prospective employees as an input to attraction and retention strategy development.
Employee Alignment
Employees are critical to reputation just as they are critical to the success of the corporation overall. To truly unlock the potential of any company, solid strategies must be formed, and actions must be taken to ensure that everyone in the organization does their part.
Aside from the final business results, how do executives know which of these actions were effective in securing employee alignment?
Reputation Institute answers this question through the use of EcQ®, our proprietary tool for measuring employee alignment and analyzing the relative effectiveness of internal communications.
Learn More About
- Reputation challenges faced by our clients.
- Services that improve the strategic management of your reputation assets.
- Understanding the key stakeholders involved in building reputation.
- Our robust analytical tools that quantify reputation.
Our Clients
Reputation Institute works with many of the most highly regarded organizations in the world. In particular, we have deep experience in working with companies from the following industries:
- Pharmaceuticals
- Financial Services
- Energy
- Utilities
- Consumer Products
- Technology
- Health Care
- Manufacturing
- Agriculture