The Reputing Process
Shaping Stakeholder Perceptions –
The Reputing Process
Stakeholders act based on feelings. To create positive feelings organizations have to be
relevant to their stakeholders and engage with them on issues they care about. The active
process of creating a strong reputation is called Reputing. Reputing is actions and
communications that make you relevant to your stakeholders.
Reputing aligns identity (what a company is), communications (what a company says), and actions (what a company does). Reputing is a process that is designed to build and reinforce trusting relationships between companies and their stakeholders.
By engaging with stakeholders in ways that are relevant to them, the company combines the inside-out approach of branding with the outside-in perspective of reputing. Reputation Institute helps companies achieve balance between their brand and reputation though the process shown in the diagram:
Learn More About
- Reputation challenges faced by our clients.
- Services that improve the strategic management of your reputation assets.
- Understanding the key stakeholders involved in building reputation.
- Our robust analytical tools that quantify reputation.
Our Clients
Reputation Institute works with many of the most highly regarded organizations in the world. In particular, we have deep experience in working with companies from the following industries:
- Pharmaceuticals
- Financial Services
- Energy
- Utilities
- Consumer Products
- Technology
- Health Care
- Manufacturing
- Agriculture