Our Strategy
Reputation Strategy is Business Strategy.
Strategic Reputation Framework: Reputation-based brand strategy
At Reputation Institute we use a common "lens" to manage reputation and build a reputation platform:
- Who are your stakeholders?
- What are they saying about your company?
- Which dimensions are most important to them?
- What are your reputation risks?
- What are you communicating?
- What is the media writing about?
- How can you be more relevant to your stakeholders?
A reputation platform brings "The Big Idea" to life by framing and defining the types of activities you will focus on as a company in order to build your reputation. The reputation platform is composed of "pathways to relevance" or what we call "Reputation Platform Pillars". The Platform Pillars allow you to leverage the drivers of your reputation through actions and communications (reputing) that will make you relevant to your stakeholders.
The same idea is leveraged specifically for employee attraction and retention through the WorkRep™ model.
Learn More About
- Reputation challenges faced by our clients.
- Services that improve the strategic management of your reputation assets.
- Understanding the key stakeholders involved in building reputation.
- Our robust analytical tools that quantify reputation.
Our Clients
Reputation Institute works with many of the most highly regarded organizations in the world. In particular, we have deep experience in working with companies from the following industries:
- Pharmaceuticals
- Financial Services
- Energy
- Utilities
- Consumer Products
- Technology
- Health Care
- Manufacturing
- Agriculture