ReputationInstitute

Reputation Institute's city studies have concluded that in order to attract more business, tourism, knowledge workers and capital—cities should work strategically to build their reputation:

• Identify relevant stakeholders and understand their perceptions
• Assess and articulate competitive strengths and point of difference
• Align activities with strategy and stakeholder expectations
• Build KPIs to ensure accountability
• Monitor success on an ongoing basis

Doing this can substantially increase cities' return on their investment by increasing the city's FDI, GDP, tourism receipts and taxes.

City RepTrak™ is a proprietary measurement system developed by Reputation Institute to assess the reputations of cities. Its principal objective is to provide a detailed understanding of:

• Variety of perceptions people have of cities
• Relative competitiveness of cities on 13 key dimensions
• Underlying drivers that shape public perceptions of cities
• Amount of support a city can expect to generate from its reputation in the form of business, travel, tourism and investment.

This study relates to these organizations:

• Municipalities and Local Government bodies
• City administrators
• Regional tourism boards
• City promotion agencies
• City investment agencies