Going Global in the Reputation Economy
May 30 - June 1, 2012
Winning market share in foreign markets. Aligning a global workforce. Competing with strong local players. Those are key objectives for companies as they fight for growth and success. But what does it take to go global in the reputation economy? How can you create a strong emotional connection with consumers, regulators, opinion leaders on the other side of the world? Miles away from your home town where neighbors know you and support you even if you are faced with a crisis. Local stakeholders know what they want from you, and they want it their way—not your way. What works in your home market will probably not work even in a neighboring country, but almost definitely not a continent away.
Even the top 10 companies with the strongest corporate reputations across 15 countries are closer to the beginning of their global reputation journeys than the end. Stakeholders of all shapes and sizes are more empowered than ever before, and consumers are making better-informed decisions and deciding to deal with your company—or not—based on new rules and criteria that surely didn't originate from your internal definitions of what success used to look like around the corner.
One of the first rules of the emerging reputation economy is that while exporting a good reputation is hard and takes a good deal of purpose and sweat equity over time, exporting a bad reputation has a life of its own and will spread like wildfire whether you like it or not.
The conference theme of this year invites both practitioners and thought-leaders to join us in presentations and discussions on how organizations can better leverage multi-stakeholder relationships around the globe to drive better business outcomes.
Key questions to be addressed include:
- How do you translate a global brand into local reputation capital?
- Where is your reputation platform investment strategy headed? Should you play to your strengths or address your weaknesses?
- Why are family-owned and enterprises thriving in the reputation economy?
- How can reputation free fall be averted when a crisis happens outside your home market?
- What impact will succession planning/CEO transitions have on your corporate reputation?
- How do you develop a stakeholder strategy across different markets?
- What are Reputation Risks in emerging markets?
- How do you win on reputation in BRIC?
- How does your home country reputation impact your corporate reputation?
- How do you create internal buy-in into reputation management?
- How do you roll out a reputation system into regions?
- How do you link reputation KPIs to existing: 1) customer satisfaction 2) Employee satisfaction 3) Brand
- What is the business case for reputation?
Join Us in Milan
Milan is the ideal city in which to bring together thought leaders from a global community of stakeholders representing the public, private and not for profit sectors. Italy has some of the world's most reputable companies including Barilla, Pirelli, and Ferrero. Hear how these companies embark on their reputation journey in the global economy.
We invite top academics and top practitioners from all over the world to participate in key note panels about the latest developments on how to create impact in reputation management. More than 15 breakout sessions, with up to 4 presenters in each session, will discuss the following topics, among others.
Additional information coming soon.
Latest Confirmed Speakers
Are you interested in speaking at this year's event? Please contact us at conference@reputationinstitute.com to find out more about speaking opportunities.
Eric Brown
Senior Vice President of Global Communications
Yahoo!
Eric Channing Brown is the SVP of Global Communications at Yahoo!, overseeing public relations, analyst relations, social media, internal communications, policy communications, and executive communications worldwide for the company.
Brown is a strategic global communicator with a broad background focused on strategic internal and external communications, as well as corporate thought leadership.
Before joining Yahoo! in July 2009, Brown was VP of Corporate Relations at NetApp. At the company for over nine years, he held a variety of communications and marketing functions. He built the global communications program covering 34 countries and worked to establish the company as a brand to watch on a worldwide scale. Brown was instrumental in managing the global communications strategy around NetApp’s first-ever brand campaign.
His professional experience also includes leading corporate communications at Adaptec, as well as serving in senior PR and marketing communications roles at Weber Shandwick Worldwide and Sun Microsystems.
Brown and his teams have been recognized for many industry awards, and he is a frequent speaker for various communications industry events.
Brown holds a Bachelor of Arts degree in English with high honors from the College of William and Mary.
Scott Coleman
Vice President - Corporate Marketing & Sales
Chief Marketing & Sales Officer
DuPont
Scott Coleman is vice president of Corporate Marketing & Sales and the corporation's chief marketing and sales officer. He joined DuPont in 2011 and leads marketing and sales practices and competencies within DuPont and also is responsible for the DuPont Brand and Marketing Services.
Prior to joining DuPont, he was a senior vice president for Dresser, Inc. where he was responsible for strategy development, marketing, corporate development, mergers and acquisitions. With prior experience in a variety of progressive senior leadership roles at General Electric, Mr. Coleman has a proven track record of building deep marketing and sales competency and a solid reputation for increasing revenues and profitability across a matrix environment. His previous accomplishments include driving a better connection of marketing with R&D, revitalization of the marketing and sales functions, enhancing brands and redesigning digital marketing tools and strategies.
Mr. Coleman has 25 plus years experience in marketing, sales and business leadership. He has an M.B.A. from New Hampshire University and a bachelor of science in electrical engineering from Indiana State University.
Gregg Ward
Senior Vice President
Global Government Relations
United Technologies
Gregg Ward joined United Technologies in November 2008 as Senior Vice President of Government Affairs. He leads UTC's federal and state government affairs activities, advises senior management on government relations, and communicates the company’s business interests to key policymakers and organizations. Additionally, he is responsible for government relations in China, the EU and Russia.
From 2000 to 2008, Ward held the position of Senior Vice President, Government Affairs, for the Siemens Corporation. While at Siemens he was responsible for the legislative, regulatory and political operations of Siemens’ Washington office, and for representing the interests of the company’s healthcare, energy, transportation and lighting businesses at the local, state and federal levels.
Prior to joining Siemens, Ward was Senior Vice President, Government Relations, for the Chicago Mercantile Exchange from 1995 to 2000. In 1990, Ward was confirmed by the U.S. Senate as Assistant Secretary, Congressional and Intergovernmental Affairs at the U.S. Department of Energy where he was principal adviser to the Secretary of Energy on major energy-related issues before the 102nd Congress.
Before his political appointment at the Energy Department, Ward held a variety of senior positions including Director of Congressional Affairs for the Environmental Protection Agency; Senior Vice President for External Affairs at the American Institute of Architects; and Senior Counsel to the law firm of former U.S. Senator Fred Thompson.
Ward has served on a number of Washington-based Boards of Directors including the Ford's Theatre, the Business-Government Relations Council, the Bryce Harlow Foundation, the Smithsonian and the Carlton Club.
Milan Marriott Hotel
Via Washington, 66
Milan, Italy 20146
39 02-48521
To receive our special group rate at the Milan Marriott Hotel of either 150/165 (EUR) for a single or double room, including buffet breakfast, please visit http://cwp.marriott.com/milit/intconfcorpreputation/. This rate expires on April 23, 2012, on a first come-first served basis. For additional information about the hotel click here.
Air Travel to Milan
Our travel partner, McVeigh Travel Associates, can research the lowest prices and book your flight to the conference, whether you are traveling from the US or abroad. They will offer the most discounted rates available into Milan. Please contact our team of travel specialists at kristy.bonet@mcveigh.com. Or call 1-800-726-5655, ext 6 within the US or 1-631-789-8833, ext 6 outside the US and provide the code "REP". Please note a service fee of $38US will apply.
GROUND TRANPSORTATION FROM MALPENSA AIRPORT TO MILAN MARRIOTT: A taxi from MXP airport to the hotel is 90 Euros. Travel time is 45 minutes. Taxis accept credit cards or a car can be arranged for the same price through the Marriott hotel directly.
PARKING AT MILAN MARRIOTT: Self-Parking is available at the hotel at a rate of 2.10 Euros per hour or 18 Euros per 24 hours. Payment is made directly through the cash machine in the parking lot.
The Milan Marriott hotel is conveniently located for the Milan Exhibition city center and a few minutes from Milan city center. Enjoy Milan with various shopping malls, museum visits and other attractions. Visit the historical part of the city where you can see the famous Last Supper painting a masterpiece of Leonardo Da Vinci. You can also spend some time in the Navigli area, the trendiest part of the city where all the most fashionable shops and restaurants are located.
Multiple levels of Sponsorship Available. Click here for additional information.
Who should attend:
- the Chief Executive Officer who knows the enterprise needs to meet the demands of the Reputation Economy – from the marketplace to the workplace–and is seeking best-in-class peer counsel
- the Chief Marketing Officer who has been successful in building the corporate brand but is now being tasked by the CEO to architect the enterprise reputation globally
- the Corporate Communications Officer who knows that reputation management is about cross-functional integration but does not know how to initiate metrics and go toe-to-toe with the CFO for necessary investment
- the Public Affairs & Legal Officer who is being asked what the enterprise is doing to get politicians, regulators and NGOs to engage in an on-going dialogue with them
Conference Registration
The conference costs are kept to a minimum thanks to corporate sponsorship. Prices are shown in dollars. Registration fees for this year's conference are as follows:
For more information and to find out how to get involved, contact us at or +1 212 495-3855.