Since 1997, Reputation Institute has organized the world’s only international reputation management conference, dedicated to the advancement of corporate reputation as a discipline. This annual gathering of thought leaders contributes to an ever growing body of knowledge about how leading companies create competitive advantage from their stakeholder communications and partnerships.
In addition to our annual conference, we also host events that blend leading academic scholarship and frontline practice from the fields of business strategy, marketing, organization theory and communications. Hundreds of executives, researchers, consultants and practitioners regularly participate in RI's global conferences and events. They offer a valuable learning network to explore the expanding applications of reputation to business decision-making across industries.
According to Reputation Institute's 2012 Chief Reputation Officer Study (300 global senior executives), 8 in 10 multinational companies are still in the early phases of their reputation journey. Few deny this new reality; many are unequipped to expedite change. However, as evidenced by the 20 percent of organizations who have fully integrated reputation into business goals, investments and planning–the business impact is real. This is the central theme of our 2013 conference, and focus for three days of enlightening discussions and presentations in the heart of Barcelona.
The conference theme of 2013 invites senior executives—both the 80% and the 20%—to join us in discussions and presentations focusing on how companies can better navigate this new marketplace paradigm, where success means commercial success. The conference will provide direct access to the stories of change behind these advanced companies. Learn from leaders focused on "return on reputation" as described by dollars and euros, not just media impressions or research findings.