ReputationInstitute

Nicolas Georges Trad is Managing Partner of Reputation Institute and responsible overall for RI's office and partner network. Nicolas earned his MSc in Intercultural Management from Copenhagen Business School and holds an MBA from UADE, Buenos Aires, Argentina.

Nicolas has helped companies and countries improve within areas such as Corporate Reputation, Country Reputation, City Reputation, Corporate Branding, Employer Branding, CSR, Sustainability and HR. He has worked with companies around the world within industries such as Pharmaceuticals, Telecommunications, Financial Services, Energy, Transportation, Consumer Goods and Electronics.

Nicolas has published articles in numerous publications including Corporate Reputation Review and Journal of Marketing Communications and is a frequent speaker at international conferences.

Seth Kerker is responsible for RI's Knowledge Center, oversees the Corporate Communication team, and manages the RI membership community. He also directs RI's annual conference. Seth has 15 years of experience in the communication and marketing space working for The Economist Group, among others, having overseen projects in more than 15 countries. He has a Masters degree in Marketing Communications & Advertising from Emerson College in Boston.

Adam Shoer is responsible for RI's internal and external communication. Prior to joining Reputation Institute, he was Director of Marketing and Operations for Children for Children Foundation. Adam brings nearly ten years of global and grass roots experience, previously guiding production for AFS-USA, a leader in intercultural learning and international exchange programs, and running Peru operations for the South American Explorers Club. He is a graduate of Cornell University’s College of Human Ecology.