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RI Denmark

RI Denmark brings together a diverse group of academics and corporate practitioners from institutions around the country.

Principals

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Henrik Stroier Managing Director

Reputation Institute Denmark
Bredgade 75, 1 sal
1260 Copenhagen K
Denmark
tel: +45 70 25 03 13

Bio

Henrik Stroier is Managing Director of Reputation Institute Denmark, where he and his team assist leading Danish companies in building and leveraging strong corporate reputations. Henrik has held national and international positions within communication and marketing—with more than 15 years of experience in fields such as Food & Soft drinks, Pharmaceuticals, Technology, and Healthcare. He brings a strong ability to activate insights, strategize and create cross-organizational communication platforms. Henrik holds a BA in strategic planning and an Executive MBA from Henley Management College.

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Majken Schultz Senior Advisor
Professor of Communication

Copenhagen Business School
Solbjerg Plads 3
DK-2000 Frederiksberg

Bio

Majken Schultz, PhD and Master of Organization, is Professor at Copenhagen Business School and partner in Reputation Institute. Her research interests are located at the interface between culture, identity and image, corporate branding and reputation management. She has published more than 50 articles in international journals. Among her books are The Expressive Organization and Organizational Identity with Oxford University Press. Her most recent book also with Hatch is Taking Brand Initiative: How Companies Can Align Their Strategy, Culture and Identity Through Corporate Branding with Jossey Bass. She serves on several company boards and is also active in the public debate.

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