Country RepTrak®

Who is #1 in 2015?
Congratulations, Canada! The full results of the 2015 Country Reptrak® Survey have been published. Compare the reputations of 55 countries and discover who is the most reputable country in 2015.

[ View the 2015 Country RepTrak® Webinar]  |   [ Download 2015 Country RepTrak® ]
“Canada’s top ranking in the 2015 Country RepTrak® report is a testament to the global desire to come and visit our country and we’re honoured by this recognition. We know that a country’s reputation is its calling card, opening the doors to tourism, trade, investment and academic excellence to name but a few benefits. The study by Reputation Institute shows clearly that perception of a country translates into economic benefits when people want to visit that country as well as live, work or study there.”
~ Jon Mamela, Chief Marketing Officer, Destination Canada

What will I find out by watching the webinar or downloading the report?
  • Learn which country is the most reputable in 2015
  • Understand how countries perceive themselves in comparison with global perceptions
  • Review year over year trends by country and region
  • Hear from Destination Canada on why being number 1 is advantageous 
Who will be speaking?  Fernando Prado, Managing Partner for Latam & Iberia, will host the webinar and further explore key findings and insights from the 2015 survey.  He will be joined by Jon Mamela, Destination Canada (DC)'s Chief Marketing Officer. Jon has an extensive marketing background, with experience launching and building global brands, accelerating revenue growth through multi-channel marketing strategies, developing top-drawer CRM programs and driving innovation.

Tell me more about the Study. Country RepTrak® measures the reputation of 55 countries based on levels of trust, esteem, admiration and respect based on an online panel of more than 48,000 people representing the G8 countries. The Study measures a country’s perceptions exploring 16 attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more.   

Canadians Share the Good News

Find out why Canada has won the title of most reputable country. Check out Fernando Prado of Reputation Institute on Canada AM.



Previous Country RepTrak Reports

The results feature the reputation of each country overall, as well as specific details on what drives trust and support for countries. The insights from each country provide the framework for understanding how reputation can be used as a driver of growth and business success.

2014 Country RepTrak® Report

2013 Country RepTrak® Report


2012 Country RepTrak® Report

2011 Country RepTrak® Report