Country RepTrak®

Compare the Reputations of 55 Countries
and Learn Why Switzerland Is #1

Country RepTrak® measures the reputation of 55 countries based on levels of trust, esteem, admiration and respect based on an online panel of more than 27,000 people representing the G8 countries. The Study measures a country’s perceptions exploring 16 attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more.   


The results feature the reputation of each country overall, as well as specific details on what drives trust and support for countries. The insights from each country provide the framework for understanding how reputation can be used as a driver of growth and business success.

2014 Country RepTrak® Report

2013 Country RepTrak® Report


2012 Country RepTrak® Report

2011 Country RepTrak® Report