Developing a Career in Reputation Management
Building, Enhancing, and Perfecting the Skills
Needed to Succeed in Today's Turbulent Environment.

Join us for this FREE webinar presented by Dr. Charles Fombrun and Kasper Ulf Nielsen of Reputation Institute, featuring live practitioner input from Linda Locke, SVP, Group Head, Reputation and Issues Management at MasterCard Worldwide.

Register Now.
Wednesday, August 5th, 2009, 12 Noon EST. Space is limited, Reserve your place today.

Across the past five years, we've witnessed an unparalleled focus to actively manage corporate reputation. Managing reputation has transcended from a reactive frame-of-mind to a dynamic and interactive discipline involving multiple stakeholder engagement. During this event, we will profile key learnings, best-practices and competencies to effectively map your career path in reputation.

AGENDA

The Building Blocks of Reputation
  • Defining Corporate Reputation and How to Actively Manage It
  • Aligning Corporate Branding & Business Strategy
  • How to Develop Reputation Platforms
Reputation Management in Practice
  • Communicating Corporate Reputation & How to Identify Opportunities
  • Aligning Employees through Corporate Communication
  • Competencies Needed to Succeed as a Reputation Professional
Defining a Reputation Strategy
  • Addressing Strategic Issues: Governance & Risk
  • Organizational Impacts of Reputation Management
  • Success Criteria for Managing Reputation
Presented by:

Charles Fombrun
Chairman & Co-Founder
Reputation Institute
 

Kasper Ulf Nielsen
Managing Partner
Reputation Institute
Live Practitioner Insight:

Linda Locke
SVP, Group Head
Reputation & Issues Management
MasterCard Worldwide

Register for this webinar and save $100 off our online-based Reputation Management Training & Certification program starting October 1, 2009. For more information on the program, click here.