RI Bookshelf
Below are a selection of books on Corporate Reputation, many authored by our network of staff, partners, and members. Click on the titles or covers to go to the Amazon.com page for that book.
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Spotlight On
2008 Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Majken Schultz and Mary Jo Hatch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to "outsiders", politicians, suppliers, and analysts...
2007 Essentials of Corporate Communication Cees B. M. Van Riel, and Charles J. Fombrun
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a companys key audience depends upon all of the companys internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box...
2005Corporate Branding: Purpose/People/Process Majken Schultz, Yun Mi Antorini, and Fabian F. Csaba
2004Fame & Fortune Charles J. Fombrum and Cees B.M. van Riel
2004Organizational Identity: A Reader Majken Schultz and Mary Jo Hatch
2003The Advice Business: Essential Tools and Models for Management Consulting Charles J. Fombrun and Mark D. Nevins
2000The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
1996Reputation : Realizing Value from the Corporate Image Charles J. Fombrun
1995Principles of Corporate Communication Cees B. M. Van Riel
1984Strategic Human Resource Management Charles Fombrun, Noel M. Tichy, and Mary Anne Devanna
2008When Principles Pay: Corporate Social Responsibility and the Bottom Line Geoffrey Heal
2008Corporate Social Responsibility: HR's Leadership Role Society for Human Resource Management
2008The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations Wayne. Matten Visser, Dirk
2007Strategic Corporate Social Responsibility in Practice J.J. Asongu
2007Intelligent Innovation: Four Steps to Achieving a Competitive Edge John A. Cogliandro
2007Strategic Market Relationships: From Strategy to Implementation Bill Donaldson and Tom O'Toole
2007Creating Passion Brands: How to Build Emotional Brand Connection with Customers Helen Edwards and Derek Day
2007Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross
2007The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin
2007Service Management and Marketing: Customer Management in Service Competition Christian Gronroos
2007Managing Corporate Social Responsibility in Action Frank Den Hond
2007Branding Governance: A Participatory Approach to the Brand Building Process Nicholas Ind and Rune Bjerke
2007Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Lois Kelly
2007Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad Dick Martin
2007Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Ben McConnell and Jackie Huba
2007Firms of Endearment: How World-Class Companies Profit from Passion and Purpose Rajendra S. Sisodia
2007The Debate over Corporate Social Responsibility George Steven K. May
2007The Civil Corporation: The New Economy of Corporate Citizenship Simon Zadek
2007Corporate Ethics and Corporate Governance Walther C. Zimmerli, Klaus Richter, and Markus Holzinger
2006Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships James G. Barnes
2006Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence Elizabeth Chang, Farookh Hussain and Tharam Dillon
2006From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands Leslie de Chernatony
2006Corporate Social Responsibility and Globalisation Jacqueline Cramer
2006Organizational Perception Management Kimberly D. Elsbach
2006Corporate Governance Lessons from Transition Economy Reforms Merritt B. Fox and Michael A. Heller
2006Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff Suzanne S. Harrison and Patrick H. Sullivan
2006The ICCA Handbook of Corporate Social Responsibility Judith Hennigfield
2006Customising Stakeholder Management Strategies: Concepts for Long-term Business Success Margit Huber and Martina Pallas
2006Management Models for Corporate Social Responsibility Jan Jonker and Marco Witte
2006B2B Brand Management Philip Kotler, Waldemar Pfoertsch, and I. Michi
2006Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) Donald R. and David J. Reibstein Lehmann,
2006Corporate Governance Best Practices: Strategies for Public, Private, and Not-for-Profit Organizations Frederick D. Lipman and L. Keith Lipman
2006Corporate Reputations, Branding and People Management: A Strategic Approach to HR Graeme Martin and Susan Hetrick
2006Citizen Marketers: When People Are the Message Ben McConnell and Jackie Huba
2006Purpose: The Starting Point of Great Companies Nikos Mourkogiannis
2006The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century O'Brady Arlo Kristjan
2006Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business Libby Sartain and Mark Schumann
2006The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success -- and How You Can Too Andrew W. Savitz and Karl Weber
2006The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business Jeffrey L. Seglin
2006Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz
2006Managing Business Ethics: Straight Talk About How To Do It Right Linda K. Trevino and Katherine A. Nelson
2006Whistleblowing And Organizational Social Responsibility: A Global Assessment Wim Vandekerckhove
2006Multinationals and Corporate Social Responsibility: Limitations and Opportunities in International Law Jennifer. Zerk
2005Corporate Communication Paul Argenti
2005Purple Cow Seth Godin
2005Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value Roger Haywood
2005Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renee Mauborgne
2005Strategic Corporate Social Responsibility: Stakeholders in a Global Environment William B. Werther and David Chandler
2004The 18 Immutable Laws of Corporate Reputation Ronald J. Alsop
2004Corporate Social Performance: A Stakeholder Approach Stuart Cooper
2004Corporate Communications: Theory and Practice Joep Cornelissen
2004Creating Powerful Brands Leslie de Chernatony and Malcom McDonald
2004How to Measure and Manage Your Corporate Reputation Terry Hannington
2004Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line Kevin T. Jackson
2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Philip Kotler and Nancy Lee
2004Green Marketing: Opportunity for Innovation Jacquelyn A. Ottman
2004Managing Reputational Risk Jenny Rayner
2003Brand New Justice: The Upside of Global Branding Simon Anholt
2003The Transparency Edge: How Credibility Can Make or Break Your Business Barbara Pagano, Elizabeth Pagano, and Stephen Lundin
2003Global Brand Strategy Sicco van Gelder
2002The Power of Corporate Communication Paul A. Argenti and Janis Forman
2002Corporate Reputation and Competitiveness Gary Davies, et al
2002Creating Corporate Reputations Grahame Dowling
2002Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives Bertrand (Editor) Moingeon and Guillaume Soenen (Editor)
2000Identity Is Destiny: Leadership and the Roots of Value Creation Lawrence D. Ackerman
2000The Denny's Story: How a Company in Crisis Resurrected Its Good Name and Reputation Jim Adanson, Rosemary Bray McNatt, Robert J. McNatt, and Robert F. McNatt
2000The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations Ahmed Riahi-Belkaoui
1999Marketing Corporate Image : The Company As Your Number One Product James R. Gregory and Jack G. Wiechmann
1999Communicating When Your Company Is Under Siege : Surviving Public Crisis Marion K. Pinsdorf
1998Connecting Online : Creating a Successful Image on the Internet Gregory R. Sherwin, and Emily N. Avila
1998Identity in Organizations: Building Theory Through Conversations (Foundations for Organizational Science) David Whetten and Paul C. Godfrey
1997The Handbook of Strategic Public Relations & Integrated Communications Clarke L. Caywood
1992Accounting for Corporate Reputation Ahmed Riahi-Belkaoui, and Ellen L. Pavlik
1986Managing the Corporate Image James G. Gray
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