ReputationInstitute

 

Come explore developments in Reputation Management in one of Europe’s most exciting cities—Amsterdam!

Reputation Institute is pleased to announce its 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness will be held in Amsterdam, The Netherlands in partnership with Rotterdam School of Management, Erasmus University.

Reputation works like a magnet: it attracts positive energy to organizations who appear to be evaluated by groups of stakeholders above average in their industry. A positive reputation lower costs for organizations because it simplifies attracting new employees and capital, it lowers costs of litigation and it enables an organization to increase prices for products and services substantially. Reputation matters! This implies the necessity for organizations to develop a professional reputation management program that creates impact on all stakeholders they depend on. Impacting business performance is more than only contributing to the financial value of an organization. Creating impact implies at least four things: maintaining a license to operate, guaranteeing employee satisfaction resulting in retention, increasing supportive behavior of organizational members regarding the corporate strategy and last but not least increasing trust of customers in the company behind the product brand(s).

Organizations more than ever need to balance between building admiration and confidence among their investors and earning trust and legitimacy within their social or institutional context. This is a difficult strategic task that requires more in depth knowledge and expertise from both academics and practitioners. The conference theme of this year focuses on this key concern of reputation management and invites both academics and practitioners to join us in presentations and discussions about this topic

Register for learning and networking activities including Reputation Institute's:

• Full Slate of Plenary and Breakout sessions led by the world's leading academics and practitioners in the field of reputation management (Thursday 28 May - Saturday 30 May);
• International Awards Dinner (Friday 29 May); and
• Evening Boat Tour through Amsterdam’s beautiful canals (Saturday 30 May).

Conference Theme: Creating Sustainable Business Impact Through Reputation Management
We invite top academics and leading practitioners from around the world to participate in keynote panels about the latest developments on how to create impact in reputation management. More than 20 breakout sessions, with up to 4 presenters in each session, will discuss the following topics, among others:

• Creating Impact by Reputation Management: which Perspectives are and/or should be dominant?
• Increasing Financial Performance by Reputation Management
• Enhancing Social Responsibility by Reputation Management
• Balancing Financial & Social Responsibility in Reputation Management
• Impact of Perceived External Prestige on Employee Alignment
• Regaining and continuing Respect after a Crisis
• Creating Impact with Reputation Management in different continents
• Changing Identity, changing Reputation?
• Top Case Examples of Reputation Management by Dutch Companies (Philips, TNT, ING, etc)
• Impacting Reputation by Sponsoring: the Petrobras example
• Creating Impact among Financial Audiences

The Conference Program will begin on Thursday evening May 28 with an opening buffet dinner and plenary presentations. A full program of keynote sessions and breakout workshops will follow on Friday and Saturday with Reputation Institute's 2008 International Awards on Friday evening and a boat tour through the canals of Amsterdam on Saturday night.

Mark your calendars and join Reputation Institute in Amsterdam, The Netherlands for Reputation Institute's 13th International Conference Program taking place May 28 to 30, 2009!

Conference Registration

The conference costs are kept to a minimum thanks to corporate sponsorship. All registrants receive a year of Reputation Institute Individual Membership. Registration fees for this year's conference are as follows:

Staying in Amsterdam

Reputation Institute has arranged a conference rate for a room block at the NH Barbizon Palace, located in the center of Amsterdam: Accommodation rate is 229 EUR per room per night (including VAT and service). NH Barbizon Palace will serve as the site for our conference, as well.

Hotel Reservations can be made by fax, phone or e-mail: Mention the "13th International Conference on Corporate Reputation" when contacting the Booking Department to ensure that you receive the agreed rates and conditions, or mention "Reputation Institute." Please use the Reservation Form (pdf) to complete your booking and to learn all of the accommodation terms.

The hotel may be contacted at Tel: +31 (0)20 554 4000, Fax: +31 (0)20 554 4400, or Email: book.amsterdam@nh-hotels.com. The booking deadline is 14 April 2008. After April 14, it will still be possible to book rooms at the best available rates and conditions, provided there is availability.

Please email conference@reputationinstitute.com with any questions.

 

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