ReputationInstitute

 

Come explore developments in Reputation Management in one of the world's most exciting cities—Rio de Janeiro!

Reputation Institute is pleased to announce its 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness will be held in Rio de Janeiro, Brazil at the Sofitel hotel at 4.240 Atlântica Av., at Copacabana Beach with generous sponsorship from Cemig, Itaú, Nestlé, and Petrobras and support from TAP, Unimed-Rio, and Tetra Pak this May 19 to 21, 2010.

Conference Theme: The Sustainability Imperative: A Strategic Role for Reputation Management
A sustainable system aims to generate value and endure, being economically viable, socially fair and environmentally right. Companies today are facing increasing pressure from multiple stakeholders for sustainable behavior. Each group of stakeholders has varying expectations regarding the company's sustainable operation. This is made evermore clear when society demands openness and transparency on behalf of large companies; consumers are willing to pay an extra price on products that guarantee the source of its raw materials and the destination of its waste; and investors expect trustful information about the company's operations. While the theme of sustainability has made its way into the media spotlight, numerous companies have begun reporting on their environmental and societal impact in addition to their economic performance.

Balancing multiple stakeholder expectations in this realm with organizational initiatives is a great challenge for organizations interested in effectively managing reputation. With the objectives of promoting the exchange of experiences, showcasing best practices and further deepening the academic discussion, Reputation Institute is hosting the 14th Annual Conference on Corporate Reputation, Brand, Identity and Competitiveness, held in Rio de Janeiro, around the theme "The Sustainability Imperative: A Strategic Role for Reputation Management".

More than 20 breakout sessions, with up to 4 presenters in each session, will discuss the following topics, among others:

• The Experiences of Institutions and Companies from BRIC Countries in Reputation Management
• Business Risk versus Reputation Risk
• Internal and External Alignment of Stakeholder Expectations
• Online Reputation Management
• Linking Shareholder Value with Sustainability
• Media Coverage of Sustainability and its Impact on Reputation
• Identity and Identification
• Brand and Sustainability
• Embedding Values of Sustainability: Discourse and Practices
• Successful Brands and their Strategies for Reputation and Sustainability
• Communication on Sustainability Projects
• Working on Communication and Sustainability Indicators

We have put together an exciting 3-day program with the help of our sponsors. The conference starts Wednesday May 19, 2010 and concludes on Friday May 21, 2010. The Conference Program will begin Wednesday afternoon with two plenary sessions and breakout panels followed by a cocktail. A full program of plenary sessions and breakout workshops will follow on Thursday with a half-day on Friday, allowing visitors to enjoy a weekend in Brazil with new and old friends.

Mark your calendars and join Reputation Institute in Rio de Janeiro, Brazil for Reputation Institute's 14th International Conference Program taking place May 19 to 21, 2010!

Conference Registration

The conference costs are kept to a minimum thanks to corporate sponsorship. All registrants receive a year of Reputation Institute Individual Membership. Prices are shown in dollars. Registration fees for this year's conference are as follows:

Staying in Rio de Janeiro

Reputation Institute has arranged a conference rate for a special conference rate at Sofitel Hotel at 4240 Atlântica Av., at Copacabana Beach using the booking service Sublime Eventos. Sofitel Hotel at Copacabana Beach will serve as the site for our conference, as well. In addition to a reduced conference rate at the conference hotel, Reputation Institute has also arranged for special rates at several additional nearby hotels. The hotel prices include transfers from these locations to the conference hotel. Please note: registrants must book their accommodations using the Sublime Eventos booking service in order to receive the special rates and have the included transfer services between hotels.

 

Hotel Reservations should be made through the booking service Sublime Eventos. Registrants can download a reservation form here to submit to Sublime Eventos by email or you can contact the booking service with any questions by emailing conferenceribrazil@sublimeeventos.com.br or calling +55 21 2742-4466 or +55 21 2743-9361. Mention "Reputation Institute's 14th International Conference on Corporate Reputation" when contacting the Booking Department to ensure that you receive the agreed rates and conditions. Reservations requested for the Sofitel Hotel at Copacabana Beach after May 1st will be subject to availability. The additional (non-conference site) hotel options will guarantee their rates until March 31st.

Visas to Brazil

Citizens of countries that do not demand visas from Brazilian nationals usually do not need visas to enter Brazil--most European and South American countries fall in this category. Download this informational PDF document on visas as a beginning guide. We recommend you contact your local Brazilian consulate for more information and to confirm what steps you will need to take in order to enter Brazil. Reputation Institute can provide invitation letters upon request—please email conference2010@reputationinstitute.com for assistance.

Getting to Rio

TAP is offering special discount fares of 10% off on economy class and 20% off on business class to conference registrants who book and pay for their flights exclusively through the TAP website (www.flytap.com).

Getting from the Airport to the Conference

The conference will take place at Sofitel Hotel at 4240 Atlântica Av., at Copacabana Beach. Reputation Institute has arranged a special round-trip transfer rate from the airport to the hotels at Copacabana Beach through the booking agency Sublime Eventos (conferenceribrazil@sublimeeventos.com.br or +55 21 2742-4466/+55 21 2743-9361). Rates are $110 USD for round-trip: International Airport (Tom Jobim) to/from Hotel and $90 USD for round-trip: Santos Dummont Airport Airport to/from Hotel. Additionally, taxi services from the International Airport (Tom Jobim) to Copacabana Beach is $50 USD per person (one-way) and $30 USD per person (one-way) from Santos Dummont Airport to Copacabana Beach. Some taxi drivers are able to speak intermediate level English. If you require a taxi, we recommend the company Coopertramo (Phone: +55 21 2209-9292).

Please email conference@reputationinstitute.com with any questions.

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