ReputationInstitute

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WELCOME
May 19 - 21, 2010
Rio de Janeiro, Brazil

Call for Papers
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Presenters
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paper and presentation
Guidelines. >

Doctoral Consortium
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information on the
May 18, 2010
Doctoral Consortium. >

Academic Research
Project/Contest
(Brazil Only)
Click here for rules and guidelines for "Projeto de Pesquisa em Reputação — Academia 2010" (PDF in Portuguese) >

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Registration  |  Accommodations   |  Program (PDF)  |  Call for Papers (PDF)  |  Doctoral Consortium (PDF)
Conference Overview | Plenary Sessions | Parallel Session 1 | 2 | 3 | 4 | 5

CONFERENCE OVERVIEW PROGRAM
Thursday May 28 – Saturday May 30

  Thursday 28th Friday 29th Saturday 30th
9:00 - 10:00 Doctoral Consortium
10:00-16:00
(by invitation only)












Start Registration
13:00




Visit Rijksmuseum
14:30
 Plenary Session 3
09.00 – 10.00		 Plenary Session 5
09.00 – 10.00
10:00 - 10:30 Coffee Break
10.00-10.30		 Poster Session
10.00-12:00
10:30 - 11:00 Parallel Session 1
10:30 - 12:00
11:00 - 11:30
11:30 - 12:00
12:00 - 12:30 Lunch
12:00 - 14:00		 Lunch
12:00 - 13:00
12:30 - 13:00
13:00 - 13:30 Plenary Session 6
13:00 - 14:00
13:30 - 14:00
14:00 - 14:30 Plenary Session 4
14:00 - 15:00		 Parallel Session 4
14:15 - 15:45
14:30 - 15:00
15:00 - 15:30 Parallel Session 2
15:00 - 16:30
15:30 - 16:00 Coffee Break
15:30 - 16:00
16:00 - 16:30   Parallel Session 5
16:00 - 17:30
16:30 - 17:00 Coffee Break
16.30 - 17.00
17:00 - 17:30 Welcome Drink
17:00 - 18:00		 Parallel Session 3
17:00 - 18:30
17:30 - 18:00 Poster Awards & Closing words
17:30 - 18:00
18:00 - 18:15    
18:15 - 18:30 Welcome by
George Yip, Dean RSM
18:15 - 18:30
18:30 - 19:15 Plenary Session 1
18:30 - 19:15		   Boat Cruise
18:30 - 20:00
19:15 - 20:00 Plenary Session 2
19:15 - 20:00		 Dinner at Grand Hotel Krasnapolsky
RI Award
19:30 - 22:00
20:00 - 22:00 Buffet Dinner  

CONFERENCE OVERVIEW PROGRAM
Thursday May 28 – Saturday May 30

PLENARY SESSIONS

Thursday Friday Saturday
18:30-19:15 hours
Contributions of Reputation Management in a Financial Crisis
Forum Discussion: Sofía Fernández de Mesa - Telefónica, Jeroen Overgoor - Eneco, Cees van Riel - Rotterdam School of Managment		 9:00-10:00 hours
Reputation Management at Shell and AkzoNobel
Bjorn Edlund, Vice President, Communications - Royal Dutch Shell, John McLaren, Director, Corporate Communications - AkzoNobel		 9:00-10:00 hours
Multiple Professional Identities in Hospitals
Dr. Janet Dukerich, University at Texas

Managing Intractable Identity - Reputation Conflicts
Dr. C. Marlena Fiol - University of Colorado at Denver
19:15-20:00 hours
How Reputation Management Matters in Current Times: a Business View by Philips
Rudy Provoost, Chief Executive Officer - Philips Lighting		 14:00-15:00 hours
Lost Reputations
Dr. Geert Hofstede - University Maastricht		 13:00-14:00 hours
Reputation Lessons Learned by US Firms
Bill Margaritis, Senior Vice President worldwide Communications and Investor Relations - FedEx, Dr. Charles Fombrun, Chairman - Reputation Institute

BREAKOUT SESSIONS

  • "The Business Case for CSR" Revisited
  • Reputational Intermediaries—Where were the Gatekeepers during the Credit Crisis?
  • The Opportunities and Risks of Positioning the Corporate Brand
  • Managing Organizational Identification & Identity Change
  • Challenges in Managing Stakeholder Expectations
  • Distinctiveness versus Legitimacy: Which Way to go in Reputation Management?
  • Corporate Communication Strategies
  • Social Responsibility under Pressure, using your CSR Efforts to (Re)Position Yourself
  • Like it or not, we're in this Together: Identifying and Managing Reputation at the Industry Level
  • Breaking Boundaries with Visualization, your Corporate Identity beyond Language
  • Aligning your Employees during Difficult Times
  • How Companies can Align Strategy, Culture and Identity through Corporate Branding
  • Corporate Reputation in a Rapidly Evolving Media Environment
  • Corporate Sponsoring: Expensive or Effective?
  • The Effects of Country Reputations: From Measurement to Management
  • Express Yourself: a Strong Identity with Sense-Giving
  • Reputation and Competitiveness: New Insights to Ensuring Sales Growth
  • Latest Developments in Communication Sciences about Reputation Management
  • Time to innovate: Innovation and Reputation
Conference Overview | Plenary Sessions | Parallel Session 1 | 2 | 3 | 4 | 5

PLENARY SESSIONS

Thursday 28th
Thursday 28th » 18:30 - 19:15 Thursday 28th » 19:15 - 20:00
Plenary 1 Contributions of Reputation Management in a Financial Crisis
Forum Discussion		 Plenary 2 How Reputation Management Matters in Current Times: a Business View by Philips
Sofía Fernández de Mesa, General Manager Corporate Communication, Telefónica S.A., Spain Dr. Cees B.M. van Riel, Professor Corporate Communication, Rotterdam School of Management, Erasmus University, The Netherlands and Vice Chairman, Reputation Institute Rudy Provoost Executive Vice-President, Member of the Board of Management, Chief Executive Officer of Philips Lighting and Chairman of Philips' Sustainability Board
Jeroen Overgoor, General Manager Corporate Communications, Eneco, The Netherlands

PLENARY SESSIONS

Friday 29th
Friday 29th » 9:00 - 10:00 Friday 29th » 14:00 - 15:00
Plenary 3 Reputation Management at Shell and AkzoNobel Plenary 4 Lost Reputations
Bjorn Edlund, Vice President, Communications, Royal Dutch Shell, The Netherlands John McLaren, Director of Corporate Communications, AkzoNobel, The Netherlands Dr. Geert Hofstede, Emeritus Professor, University Maastricht, The Netherlands

PLENARY SESSIONS

Saturday 30th
Saturday 30th » 9:00 - 10:00 Saturday 30th » 13:00 - 14:00
Plenary 5 Multiple Professional Identities in Hospitals Plenary 6 Reputation Lessons Learned by US Firms
Chair:
Dr. Hans Buller, Chairman Executive Board at Erasmus MC, Rotterdam, The Netherlands		  
Dr. Janet Dukerich, University of Texas, USA
Dr. Charles Fombrun, Chairman, Reputation Institute, USA
  Managing Intractable Identity-Reputation Conflicts
Dr. C. Marlena Fiol, Professor of Strategic Management, University of Colorado at Denver, Graduate School of Business Administration, USA
Closing Concluding Remarks
Conference Overview | Plenary Sessions | Parallel Session 1 | 2 | 3 | 4 | 5

PARALLEL SESSION 1

Session 1
Friday May 29
10.30-12.00		 The "Business Case for CSR" revisited Session 2
Friday May 29
10.30-12.00		 Reputational Intermediaries! — Where were the Gatekeepers during the Credit Crisis?
A large number of studies suggest that investing in corporate social responsibility (CSR) yield financial benefits for a company. But what are the causal pathways that link CSR to CFP? And what are the long-term versus short-term effects of CSR? This session will address these and related issues. Regulators, Rating Agencies, Financial Analysts, Auditors and Independent Boards all have come under renewed public scrutiny as a result of the current credit crisis. At the beginning of this century, the big corporate scandals enforced, allegedly, strong improvements in corporate governance systems around the globe. Consequently, investors and other stakeholders were under the impression that the corporate world was safer and was cleansed of its excessive executive behaviors, including unclear risk taking and perverse remunerations. In this session we shall review what went wrong and provide some insights into the mechanisms which drove gatekeepers' 'watch-dog' performance and also where they failed collectively!

This session will be presented by Fred Gertsen in cooperation with experts from Corporate Governance and Financial Markets.
Chair:
Dr. Guido Berens, Assistant Professor, Rotterdam School of Management, Erasmus University, The Netherlands		 Chair:
Fred Gertsen, Partner with PriceWaterhouseCoopers, The Netherlands
Dr. Manoj K. Agarwal,Professor of Marketing, School of Management, Binghamton University, State University of New York, USA Peter Bonisch,Director, ICONIC Reputation Limited, United Kingdom
Dr. Marc Orlitzky,Associate Professor, Penn State University, USA Seamus Gillen,Managing Director, Reputation Risk Practice, Reputation Institute, United Kingdom
Dr. Jegoo Lee,Boston College, USA Anthony Johndrow,Managing Director, Reputation Institute, USA
Angel Fraile Coracho,Sustainable Development Manager ENDESA
Session 3
Friday May 29
10.30-12.00		 The Opportunities and Risks of Positioning the Corporate Brand Session 4
Friday May 29
10.30-12.00		 Managing Organizational Identification & Identity Change
Putting institutional theory to the test in a preliminary study of 112 accredited U.S. journalism education program web sites. Are all adjectives alike? Changing organizational identity—members' core beliefs about the organization—is a critical task for leaders aspiring to transform their organizations. Our understanding of how these beliefs can purposively be changed, however, is limited. To our opinion, the literature lacks: (1) a comprehensive overview of the aspects that make up this change process, and (2) guiding principles that general management can adopt to navigate the multifaceted process of purposive organizational identity change. Based on extensive literature research, we present a framework for purposive organizational identity change and aim to start filling these gaps.
Chair:
Dr. Mark Hunter, Adjunct Professor, INSEAD, France		 Chair:
Dr. Michael Pratt, Professor, Boston College, USA
Dr. Dana Rosengard,Suffolk University, Boston, USA Dr. Suzanne Carter,Professor, Texas Christian University, USA
Dr. Eileen Fischer,Schulich School of Business at York University,Toronto, Canada Tibor van Bekkum,MSc, BR*ND Positioneringsgroep, The Netherlands
Dr. Seema Gupta,RI Associate/Academic Representative for India Ozgur Ekmekci,Assistant Professor, The George Washington University, USA
Ursula Tengelin,The Swedish Cancer Society

PARALLEL SESSION 2

Session 5
Friday May 29
15:00-16:30		 Challenges in Managing Stakeholder Expectations Session 6
Friday May 29
15:00-16:30		 Distinctiveness versus Legitimacy: Which Way to go in Reputation Management?
An organization's identity reflects what is central, distinctive and enduring about an organization. These criteria guide expectations that internal and external stakeholders have regarding the organization. This session brings together research in this area and highlights the potential of taking an expectation-oriented perspective on organizational identity. While companies need to be distinctive to create a competitive advantage, they also need to show similarity and conformity to establish legitimacy. How do companies balance both sides of this strategic scale? This session focuses on the strategic actions and communications that organizations can take to effectively do so.
Chair:
Dr. Johan van Rekom, Assistant Professor, Rotterdam School of Management, Erasmus University, The Netherlands		 Chair:
Dr. Mignon van Halderen, Assistant Professor, Rotterdam School of Management, Erasmus University, The Netherlands
Dr. Mary Ann Glynn,Professor, Boston College, USA Dr. David Deephouse,Professor, University of Alberta, Canada
Dr. Mirdita Elstak,Senior Consultant Publicis Consultants Van Sluis, Amsterdam, The Netherlands Dr. Violina Rindova,Associate Professor, McCombs School of Business, University of Texas, USA
Dr. Peter Foreman,Illinois State University
Urbana-Champaign, USA		 Dr. Pursey Heugens,Professor, RSM Erasmus University, The Netherlands
Dr. CV Harquail, Indepedent Scholar, USA Dr. Jay Handelman,Associate Professor, Queens University, Canada
Session 7
Friday May 29
15:00-16:30		 Corporate Communication Strategies Session 8
Friday May 29
15:00-16:30		 Social Responsibility under Pressure: Using your CSR Efforts to (Re)Position Yourself
The CEO of hearts—Investigating the effects of CEO communication during a crisis Corporate Social Responsibility and its role in building reputation has been the subject of numerous research articles across several disciplines. Less discussed is how public and private organizations, and even countries, position themselves by communicating their CSR efforts, be it through corporate advertising, cause campaigns, websites or environmental reports. This session will take up relevant and important issues around what has grown to be a major budget item in many corporate communication departments.
  Chair:
Dr. Peggy Simcic Brønn, Associate Professor, Associate Dean of the Public Relations program and Director of the Center for Corporate Communication at the Norwegian School of Management, Norway
Dr. Sabina Einwiller,Professor, University of Mainz, Germany Dr. Mette Morsing,Professor, Copenhagen Business School, Denmark
Dr. Wim Elving,Associate Professor, University of Amsterdam/Amsterdam School of Communications Research, The Netherlands
 		 Dr. Juliet Roper,Professor of Management Communication, University of Waikato Management School, New Zealand
Dr. Laura Illia,Assistant Professor, Corporate and Business Communication IE University Anne Ellerup Nielsen, Ph.D.,Associate Professor, University of Aarhus
Dominikus Heil,Managing Director, Reputation Institute, South Africa Christen Thomsen, Ph.D.,Associate Professor, University of Aarhus
Paulo Marinho,Manager of Communications, Banco Itau, Brazil

PARALLEL SESSION 3

Session 9
Friday May 29
17:00-18:30		 Like it or not, we're in this together: Identifying and managing Reputation at the Industry Level Session 10
Friday May 29
17:00-18:30		 Breaking Boundaries with Visualization, your Corporate Identity beyond Language
Corporate reputation is a function of more than corporate context and actions. In particular, a corporation's reputation is affected by the conditions of the industry in which it resides—industry matters. This session extends the ideas presented in the Spring 2008 Special Issue of Corporate Reputation Review on reputational interdependence through studies that identify industry reputation effects and address ways to manage them. Its a myth! Beauty is not in the eye of the beholder! Nor is it in the eye of the region or country! You can drive identity decisions to achieve the consumer and customer responses / attitudes / feelings that you are seeking. We will discuss the design landscape—simplifying places to play in design. We will then discuss the consumer and customer landscape—simplifying the places to win within your markets. We then bring these insights together to explore how you can increase your ROI on your identity investments. We expand on that discussion to include thoughts on how to pursue disruptive innovation in your communication efforts.
Chair:
Dr. Michael Barnett, Exide Professor of Sustainable Enterprise, University of South Florida, USA		 Chair:
Marc Cloosterman, CEO NykampNyboer and Managing Director of BrandFinance, The Netherlands
Dr. Charlene Zietsma,Assistant Professor, Strategy & Entrepreneurship, Faculty of Business, University of Victoria Dr. Pamela W. Henderson,former Professor of marketing at Washington State University and at Carnegie Mellon University and CEO of NewEdge + The Brewery, USA
Dr. Sheila Goins,Assistant Professor, University of Iowa, USAtd> Dr. Esben Karmark,Associate Professor, Copenhagen Business School
Session 11
Friday May 29
17:00-18:30		 Aligning your Employees during Difficult Times Session 12
Friday May 29
17:00-18:30		 How Companies can Align Strategy, Culture and Identity through Corporate Branding
Chair:
Peter van Minderhout, Director at BH (Brutally honest) consultancy		 Chair:
Dr. Klaus Peter Wiedman, Professor, Leibniz Universität Hannover, Germany
Andreas Parchmann,Global Head of Internal Communications, Philips Electronics, The Netherlands Dr. Kevin Money,Henley Management College, United Kingdom
Rob Briggs,Senior Manager Communication, RBC Wealth Management, United Kingdom Dr. Majken Schultz,Copenhagen Business School, Denmark
Dr Majorie Dijkstra,Rotterdam School of Management, Erasmus University, The Netherlands Dr. Ana Luisa de Castro Almeida,Professor, Pontificia Universidade Católica de Minas Gerais, Brazil
José Coelho de Andrade Albino,PUCMinas, Brazil

PARALLEL SESSION 4

Session 13
Saturday May 30
14:00-15:30		 Corporate Reputation in a Rapidly Evolving Media Environment Session 14
Saturday May 30
14:00-15:30		 Corporate Sponsoring: Expensive or Effective?
A discussion on the changing market of ideas and it influence on the Robustness of Corporate Reputations, how media can create short-term reputation shocks impacting financial performance, and the expanding influence of online/social media on understanding and managing corporate reputations (with Johnson & Johnson case).  
Chair:
Francesco Lurati, Professor, University of Lugano, Switzerland		 Chair:
Frank Koster, General Manager, Corporate Communications and Affairs of ING Group, The Netherlands
Rob Jekielek,Principal Consultant, Reputation Institute, USA Robin Boon,Group Director, Communications, TNT, The Netherlands
Mathieu Trepanier,Vice President, Science, Technology and Innovation, FirstSight Group, LLC, USA Eraldo Carneiro, Head of Corporate Communications, Petrobras, Brazil
Session 15
Saturday May 30
14:00-15:30		 The Effects of Country Reputation: From Measurement to Management Session 16
Saturday May 30
14:00-15:30		 Express Yourself: A Strong Identity with Sense-Giving
  Organizations are in the business of expressing their identity to offer stakeholders a good sense of who the company is and what it represents. They do so via acts of "sensegiving", such as storytelling, symbolism or framing. This session aims to assess the effect of such sense-giving acts and how or when they can be adopted most effectively.
Chair:
Nicolas Trad, Managing Partner of Reputation Institute, Denmark		 Chair:
Dr. Joep Cornelissen, Professor of Corporate Communication and Marketing, Leeds University Business School, United Kingdom
Chair:
Dr. Mignon van Halderen, Assistant Professor, Rotterdam School of Management, Erasmus University, The Netherlands
George Logush,Vice President Kraft Foods Area Director, Ukraine Dr. Mary Ann Glynn,Professor, Boston College, USA
William Newburry,Professor, Florida International University, USA Dr. Tim Dowd,Professor, Emory University, USA
Fernando Prado,Managing Director, Reputation Institute, Spain Dr. Davide Ravasi,Associate Professor, Bocconi University, Italy
Angel Alloza,Director of Reputation, Image and Social Action BBVA, Spain Dr. Majken Schultz,Copenhagen Business School, Denmark
Juan Cardona,Manager of Reputation and CSR Ferrovial, Spain

PARALLEL SESSION 5

Session 17
Saturday May 30
16:00-17:30		 Reputation and Competitiveness: New Insights to Ensuring Sales growth Session 18
Saturday May 30
16:00-17:30		 Latest Developments in Communication Sciences about Reputation Management
We will demonstrate that the more the staff view of reputation outshines that of the customer in service organisations, the higher will be future sales growth. We will also show how employers can improve the employee views of reputation and the many beneficial outcomes from doing so. We look forward to comparing our views and experiences with those of delegates in a lively and constructive debate! Financial Crunch Reflections in the Media
Chair:
Dr. Gary Davies, Professor, Manchester Business School, United Kingdom		 Chair:
Dr. Jan Kleinnijenhuis, Professor Communication Science, VU University Amsterdam, The Netherlands
Dr. Rosa Chun,Professor, Manchester Business School, United Kingdom Dr. Craig Carroll,Assistant Professor, University of North Carolina- Chapel Hill, Director of the Carolina Observatory on Corporate Reputation in the School of Journalism and Mass Communication, USA
Stelios Zyglidopoulos,University Lecturer, Judge Business School University of Cambridge, United Kingdom
Session 19
Saturday May 30
16:00-17:30		 Time to Innovate: Innovation and Reputation    
Innovation leads to prosperity. How can Corporate Communication professionals give a practical and effective contribution to this point of view? How can they realize a mindset with stakeholders which is set on actions taken in stimulating Innovation?  
Chair:
Jan Hol, Senior Vice President Communications Oce, The Netherlands		  
Dr. Klaus Peter Wiedmann,Professor, Leibniz Universität Hannover, Germany
Dr. David Deephouse,Professor, University of Alberta, Canada
Conference Overview | Plenary Sessions | Parallel Session 1 | 2 | 3 | 4 | 5
We look forward to welcoming you in Amsterdam!

 

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