ReputationInstitute

Corporate reputations are aggregate perceptions and interpretations of a company's past actions and future prospects.

Read "The Reputational Landscape", a sample article from Corporate Reputation Review by Charles Fombrun & Cees van Riel, Volume 1, #1, 1997 >

View "The Reputation Landscape" video >

Listen to "What is Corporate Reputation" a podcast interview with Dr. Charles Fombrun >

People provide more or less support to companies based on their perceptions of those companies. They are more likely to buy the products of companies they trust, to work for companies they respect, and to recommend companies they like.

Read "What Price Reputation?" from BusinessWeek >

Members read "How Good Corporate Reputations Create Corporate Value" from Corporate Reputation Review by Grahame Dowling, Volume 9, #2, 2006 >

Members view "The 18 Immutable Laws of Reputation" video of author/presenter Ron Alsop at Reputation Institute’s 8th Annual Conference >

Corporate reputations crystallize from the personal experiences individuals have about a company and are influenced by a company's own messaging and by media coverage about the company. Corporate reputations take shape from the perceptions that stakeholders have about a company’s results on seven key dimensions: Products, Innovation, Performance, Citizenship, Workplace, Leadership, and Governance. 

Members read RI Case: "The Concorde Crash" >

Members view "Balancing Stakeholders" video of author/presenter John Foley at Reputation Institute’s 10th Annual Conference >

Reputations are measured by aggregating the feelings of Trust, Admiration, and Esteem that stakeholders have for a company.

Visit the Global Pulse page to learn about Reputation Institute's multi-national research >

Members read RI Insight: "Global Pulse 2007: Key Findings" >

You manage reputation by building a 'reputation platform' and by carrying out 'reputing programs'. Reputing aligns identity (what a company is), communication (what a company says), and action (what a company does). Reputing is designed to build and reinforce trusting relationships between companies and their stakeholders.

Read "Reputation and Transparency" from Long Range Planning Journal by Robert G, Eccles, Robert M. Grant, Cees B. M. van Riel >

Members read RI Insight: "Reputation Risk Management: Anticipating Downside Losses while Exploiting Upside Gains" >

Visit RI Advisory Services to learn Reputation Institute's approach >