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| 1 | [100.00%] 3rd Annual Media Relations Management with reporters through social media · Using social media as an effective tool to reach out to reporters when traditional ways failed · Updating on how social media have changed media relationships between PR and media: Analysing the pros and http://www.reputationinstitute.com/events/15mar2010_shanghai_event.pdf - 336.4kb |
| 2 | [39.46%] Academy of Management Review 2006, Vol. integrate companies into the social fabric of local communities (Etzioni, 1988). It does so by strengthening the social bonds between the company, its employees, and the local community, thereby heightening trust between them and creating social http://www.reputationinstitute.com/press/2006_Gardberg_Fombrun_AMR_Citizenship.pdf - 252.8kb |
| 3 | [28.59%] Financial analysts in the media: Evolving roles and recent trends focused on the allure of the media spotlight to financial analysts and their emerging role as media celebrities. In an interview, DeBondt (1995: 13) commented that "in the end, the success of the security analysis industry may reflect more http://www.reputationinstitute.com/press/AmBusinessReview_1June2003.htm - 46.3kb |
| 4 | [24.51%] Reputation Institute built through a process of social construction that involves a complex set of interactions between social units (such as people, groups, companies, or countries). The media and other intermediaries play a role in shaping how perceptions are http://www.reputationinstitute.com/knowledge-center/training-sessions - 58.8kb |
| 5 | [23.86%] Untitled document CORPORATIONS BASED ON THEIR SOCIAL BEHAVIOR, SAYS THE PRESIDENT OF BUSINESS FOR SOCIAL RESPONSIBILITY COMPANIES IGNORE THIS FINDING AT THEIR PERIL. BY THOMAS HIGGINS There is a crisis in the reputation of corporate America today. By virtually http://www.reputationinstitute.com/press/Electric_Persp_1Jan2003.htm - 27.6kb |
| 6 | [19.28%] Media Coverage 1 Media Coverage of CSR actors or are they seen as social actors as well? This paper investigates the role that is assigned to companies in newspapers in Spain and Norway through a content analysis. Although corporate social responsibility (CSR) is high on the corporate [file requires additional member privileges] - 11.7kb |
| 7 | [18.38%] PR Week April 21, 2000 LENGTH: 2181 this has been driven by the media interest in good causes and publicity-savvy pressure groups. She says the way companies approach social responsibility depends on the areas which are priorities for their business - social exclusion for banks and http://www.reputationinstitute.com/press/USA_042100.pdf - 16.2kb |
| 8 | [14.95%] Reputation Institute especially in the realm of social media. Indeed, social media's emergence and subsequent proliferation spawned a new generation of so-called experts, all claiming to provide answers to the single question that dominates the modern business [file requires additional member privileges] - 29.9kb |
| 9 | [13.64%] Reputation Institute Marketer's Guide to the New Social Media Paul Gillin 2007 Service Management and Marketing: Customer Management in Service Competition Christian Gronroos 2007 Managing Corporate Social http://www.reputationinstitute.com/knowledge-center/bookshelf - 79.4kb |
| 10 | [11.52%] Corporate Reputation Review Volume 1 refracted by key intermediaries such as market analysts, professional investors, and reporters. Intermediaries are actors in an organizational ®eld. They transmit and refract information among ®rms and their stakeholders (Abrahamson and http://www.reputationinstitute.com/press/1_1_Reputation_Landscape.pdf - 150.7kb |
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