Reputation Management Training and Certification
Recorded Reputation Management Webinar Sessions
and Presentation Slides
These resources are only accessible to registrants of the Reputation Management Training and Certification program. To view Webinar Sessions and Presentation Slides, please login below, or use the login on the upper-right of the screen. Each webinar video recording and presentation deck PDF is posted following the live session. If you missed a live session and will be making up your attendance by watching a recorded session, please email training@reputationinstitute.com or call Seth Kerker at +1 212-495-3855 to notify us when you have completed your make-up session(s).
Session One
The Building Blocks of Reputation
Presented by Charles Fombrun,
Chairman, Reputation Institute (New York, USA)
Session Two
Corporate Branding & Business Strategy
Presented by Majken Schultz,
Professor, Copenhagen Business School (Copenhagen, Denmark)
Session Three
Developing Reputation Platforms
Presented by Naomi Gardberg,
Associate Professor, Zicklin School of Business, Baruch College (New York, USA)
Session Four
Leadership & Communication
Presented by Paul Argenti,
Professor of Corporate Communication,
The Tuck School of Business, Dartmouth College (New Hampshire, USA)
Session Five
Aligning Employees Through Corporate Communication
Presented by Ana Luísa Almeida
Managing Director RI Brazil, and Professor of Corporate Communication and Business Administration, Pontifícia Universidade Católica de Minas Gerais (Belo Horizonte, Brazil)
Session Six
Creating Value for Investors
Presented by Pietro Mazzola,
Full Professor of Management at IULM University (Milan, Italy)
Claudia Gabbioneta,
co-author of Corporate Reputation and Stock Market Behavior
Session Seven
Addressing Strategic Issues—Governance & Risk
Presented by Arif Zaman,
Principal Consultant, Reputation Institute, and faculty, Henley Business School
Download a PDF of suggested additional readings on governance, risk and reputation
Session Eight
Relating to the Media
Presented by Craig Carroll,
Assistant Professor, University North
Carolina, and Director of the Carolina Observatory on Corporate
Reputation in the School of Journalism and Mass Communication (North Carolina, USA)
Media Relations Supplement
An Additional Session Presented by Craig Carroll
Session Nine
Measuring, Tracking and Evaluating Corporate Reputations
Presented by Leonard Ponzi,
Partner & Managing Director
of Research and Analytics, Reputation Institute (New York, USA)
Session Ten
Managing Social Issues
Presented by Prakash Sethi,
University Distinguished Professor of
Management at the Zicklin School of Business, Baruch College,
The City University of New York and President & CEO, Sethi
International Center for Corporate Accountability, Inc.
Session Eleven
Managing Crisis Situations
Presented by Irv Schenkler,
Clinical Associate Professor and Director of
the Management Communication Program at New York University's Stern
School of Business (New York, USA)
Session Twelve
Wrap-Up: Putting it all Together
Presented by Charles Fombrun,
Chairman, Reputation Institute (New York, USA)
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