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RI in the News

Corporate Reputation Survey Claims Companies Are Raising the Bar - Adweek
May 20, 2015 - The results of Reputation Institute‘s 2015 US RepTrak 100 are in…and it’s good news all around for the top ten companies. [ more ]

Amazon Named 'Most Reputable' While Apple Doesn't Make the Cut - TheStreet
May 13, 2015 - Amazon has again been named the most reputable company in the country, for the second year in a row. According to the Reputation Institute, Amazon deserves the No. 1 spot in the ranking. In 2013, Walt Disney took first place, and Amazon was in third place, trailing Intel. [ more ]

America's Most Reputable Companies, 2015 - Forbes
May 13, 2015 - Amazon is No. 1 again. For the second year in a row the online retail behemoth takes the top slot in a comprehensive company reputation survey conducted by Reputation Institute (RI), an 18-year-old reputation management consulting firm based in New York and Copenhagen. [ more ]



Drug Makers Are Having Trouble Improving Their Reputations: Survey - The Wall Street Journal
May 12, 2015 - Amid the many challenges confronting the pharmaceutical industry is a need to polish its reputation, but a new survey says the world’s largest drug makers have failed to make any progress in recent years. [ more ]  

How To Measure Brand Value - The Times of London
April 28, 2015 - Increasingly manifold definitions of brands and branding may have made measuring value more difficult, but it is nonetheless essential and is now informed by social media. [ more ]

Survey Roundup: Risk Worries Lead to Heightened Monitoring of Business Partners - The Wall Street Journal 
April 24, 2015 - A ranking of the companies with the best reputations by the Reputation Institute found BMW landing in the top spot. Also in the top 10 was Sony, despite its well-publicized data breach. [ more ]  

BMW Crowned World's Most Reputable Company - Ward's Auto
April 24, 2015 - German automaker BMW tops the list of Reputation Institute’s 2015 RepTrak 100, a global survey of corporate reputations. BMW beat out Google and archrival Daimler, which finished third. [ more ]  

BMW Is The World’s Most Reputable Company In 2015 - BMW Blog
April 22, 2015 - German automaker BMW tops the list of Reputation Institute’s 2015 RepTrak 100, a global survey of corporate reputations. BMW beat out Google and archrival Daimler, which finished third. [ more ]  

FedEx ranked among most reputable companies - Bloomberg Business
April 22, 2015 - FedEx is 39th on a list of the world's 100 most reputable companies, released Tuesday by the Reputation Institute. The institute's RepTrak model measures how the public perceives well-known companies. FedEx was 54th on the list published by Forbes magazine in 2014. [ more ]  

BMW beats Google and Walt Disney to become world's most reputable brand - Marketing Magazine
April 21, 2015 - BMW has usurped Walt Disney and Google to become the world's most reputable company, according to the Reputation Institute's 2015 Global RepTrak 100 ranking. [ more ]

People Really Trust Their Car Makers, Apparently - Boston.com
April 21, 2015 - BMW is the most reputable company in the world, according to a survey by The Reputation Institute. Daimler, a German multinational automotive company, was ranked third — after Google — and Volkswagen came in at No. 14. ... [ more ]  

The World's Most Reputable Companies in 2015 - Forbes
April 21, 2015 - When the news broke last week that the European Union was officially charging Google with cheating consumers and competitors by distorting Web search results to lure visitors to its own shopping service, what did that do to Google’s reputation in Europe? Likely nothing, says Kasper Ulf Nielsen, executive partner and cofounder of Reputation Institute ... [ more ]  



People on the Move - Advertising Age
April 7, 2015 - The Reputation Institute has named Stephen Hahn-Griffiths as VP-U.S. strategy consulting and Scott Upham as VP-U.S. measurement consulting. [ more ]  

Starbucks #RaceTogether Campaign: An Idea That Failed in Execution - Epoch Times
March 19, 2015 - “That’s turning an unfortunate incident [deaths of unarmed black men] into a political statement. The minute you do that, you’re starting to polarize, rather than bring together,” said Hahn-Griffiths, who is vice president of U.S. strategy consulting at the Institute... [ more ]