REPUTATION INSTITUTE SUPPORTS UK/IRELAND GROWTH WITH CONSULTING, SALES HIRES
April 22, 2015
Global leader in reputation management names Ed Coke director of consulting services and Jason Stokes vice president of sales
NEW YORK AND COPENHAGEN (April 22, 2015) — Reputation Institute has appointed Ed Coke as director of consulting services for the United Kingdom and Ireland and Jason Stokes as vice president of sales for the U.K. and Ireland.
“Ed and Jason are two talented, experienced leaders who will bolster Reputation Institute’s European team and support the strong growth in our business in this area,” said Kasper Nielsen, executive partner. “For our clients, Ed’s experience with fully customized research solutions is a perfect complement to our reputation RepTrak® research framework.” [More
BMW, GOOGLE, DAIMLER TOP WORLD’S LARGEST SURVEY OF CORPORATE REPUTATIONS
April 21, 2015
NEW YORK AND COPENHAGEN (April 21, 2015) – BMW has passed the Walt Disney Company and Google to take the top spot in Reputation Institute’s 2015 Global RepTrak® 100, the world’s largest annual survey of corporate reputations. “After several years of turmoil tied to the global financial crisis, corporate reputations have begun to stabilize as companies rebuild trust and respect with consumers,” said Jamie Bedard, CEO of Reputation Institute. “Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever.”
Corporate reputations drive a wide range of downstream outcomes, from consumer willingness to buy from, recommend or invest, to stock performance and crisis resiliency. The majority of consumers will give reputable companies the benefit of the doubt in a crisis, compared to only 20 percent for companies with a poor reputation.
The top ten companies in the 2015 Global RepTrak 100 are... [More