Press Releases

Press Releases


KELLOGG'S RANKS FIRST IN 2015 SURVEY OF AMERICA'S MOST REPUTABLE COMPANIES IN CONSUMER CATEGORY
May 28, 2015

Reputation Institute survey reveals movement at the top as five new companies/brands join the top ten

BOSTON AND COPENHAGEN (May 28, 2015) – Reputation Institute’s annual survey of America’s most reputable companies in the consumer category has a new leader, with Kellogg’s jumping 10 spots from 2014 to 2015. LEGO and Fruit of the Loom rank second and third, respectively. [ More ]


REPUTATION INSTITUTE IDENTIFIES TOP TEN TRENDS DRIVING REPUTATION MANAGEMENT IN 2020
May 21, 2015

Reputation Institute's report reveals the top ten trends driving reputation management including authenticity, big data and more

BOSTON AND COPENHAGEN (May 21, 2015) – Co-Founder and Vice Chairman of Reputation Institute, Cees Van Riel, conducted focus groups across the globe with Erasmus University researcher Marijke Baumann to uncover the top ten trends driving reputation management in 2020. Focus group participants included chief communications officers (CCOs), high potential business executives, corporate communication directors and graduate students. [ More ]


AMAZON, KELLOGG'S, AND LEGO TOP AMERICA'S LARGEST SURVEY OF CORPORATE REPUTATION
May 13, 2015

Reputation Institute’s US RepTrak® 100 uncovers America’s most reputable companies on innovation, governance, citizenship and more

BOSTON AND COPENHAGEN (May 13, 2015) – Amazon secured the top spot in Reputation Institute’s 2015 US RepTrak® 100, America’s largest annual survey of corporate reputations. Although Amazon ranks first for the second year in a row, its score has steadily improved over the last four years. Of the top three companies, Kellogg’s demonstrates the most notable improvement in its corporate reputation this year with a 4-point increase and a jump to 2nd place from 10th place last year. [ More ]


REPUTATION INSTITUTE ANNOUNCES WORLD'S MOST REPUTABLE PHARMACEUTICAL COMPANIES
May 12, 2015

Reputation Institute’s Pharma RepTrak® 2015 reveals global consumer perceptions of pharmaceutical companies on innovation, governance, citizenship and more

BOSTON AND COPENHAGEN (May 12, 2015) – Consumers give global pharmaceutical companies an average reputation and express uncertainty about what those companies stand for, according to a new survey of corporate reputations. A top driver of reputation in the pharmaceutical industry is governance, or being a responsibly run company that behaves ethically and is open and transparent in its business dealings. However, 55% of consumers are either neutral or uncertain about whether they would characterize global pharmaceutical companies that way. [ More ]


REPUTATION INSTITUTE SUPPORTS UK/IRELAND GROWTH WITH CONSULTING, SALES HIRES
April 22, 2015

Global leader in reputation management names Ed Coke director of consulting services and Jason Stokes vice president of sales

NEW YORK AND COPENHAGEN (April 22, 2015) — Reputation Institute has appointed Ed Coke as director of consulting services for the United Kingdom and Ireland and Jason Stokes as vice president of sales for the U.K. and Ireland.

“Ed and Jason are two talented, experienced leaders who will bolster Reputation Institute’s European team and support the strong growth in our business in this area,” said Kasper Nielsen, executive partner. “For our clients, Ed’s experience with fully customized research solutions is a perfect complement to our reputation RepTrak® research framework.” [More


BMW, GOOGLE, DAIMLER TOP WORLD’S LARGEST SURVEY OF CORPORATE REPUTATIONS
April 21, 2015

NEW YORK AND COPENHAGEN (April 21, 2015) – BMW has passed the Walt Disney Company and Google to take the top spot in Reputation Institute’s 2015 Global RepTrak® 100, the world’s largest annual survey of corporate reputations. “After several years of turmoil tied to the global financial crisis, corporate reputations have begun to stabilize as companies rebuild trust and respect with consumers,” said Jamie Bedard, CEO of Reputation Institute. “Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever.”

Corporate reputations drive a wide range of downstream outcomes, from consumer willingness to buy from, recommend or invest, to stock performance and crisis resiliency. The majority of consumers will give reputable companies the benefit of the doubt in a crisis, compared to only 20 percent for companies with a poor reputation.

The top ten companies in the 2015 Global RepTrak 100 are... [More