2012 City RepTrak™

Cities are fighting for tourists, business investments, residents and global events, and reputation is a key driver for success. City RepTrak™ is a proprietary measurement system developed by Reputation Institute to assess the reputations of cities and what drives trust and support. It provides leaders a tool that can guide investment decisions to improve business results.

Reputation Institute measures the reputation of cities on an annual basis through the City RepTrak™ study. The study measures the reputation of cities with the general public.

The insights generated through the City RepTrak™ study can help decision makers: 

• Pinpoint the amount of support a city can generate from its reputation in the form of tourism, business investments, recommendations and other key success criteria 
• Map the global reputation landscape of the city using a single lens
• Get a global overview of what drives support from the general public in key markets
• Understand what drives tourism and investments 
• Create a global KPI system for managing reputation 
• Create the business case for active reputation management

Companies can purchase City RepTrak™ reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations using this large, annual study infrastructure. Many of our clients today started with an exploration of their reputation through these reports.