Reputation Institute - Country RepTrak®
Country RepTrak®

What Country Has the Best Reputation in the World in 2014?

Country RepTrak® measures and assesses the reputations of 55 countries around the world from the viewpoint of more than 27,000 consumers of the general public in the G8. The results will feature the reputation of each country overall, as well as specific details on what drives trust and support for countries. 

The nominated countries to compete for the 2014 most reputable country in the world:

Why Country RepTrak® Matters To You

The insights generated through the Country RepTrak® study can help:

Country Governments & Tourism:

  • Establish key performance indicators that support a country's brand & reputation initiatives
  • Inform strategic marketing campaigns to grow tourism & business development
  • Identify weak reputational areas for improvement and positive areas to leverage
  • Positive country data results can be used to build national pride, marketing leverage, and influence the reputation of local company brands

Foreign Direct Investment Agencies, Global Businesses & Economic Development:

  • Advise corporations on going global and how to efficiently build relationships with key stakeholders in the most vital country markets
  • Identify and understand the impact of country reputations on corporate brands
  • Realize the impact of supportive behaviors in the forms of Buying, Working and Investing in a specific country of interest

About The Study

Country RepTrak®, based on the methodologies of the RepTrak® system, is a model used to analyze the various perceptions of a country measured by various stakeholder groups.

Reputation Institute identified a set of countries which qualified as candidates for inclusion in the 2014 Country RepTrak® study. Selection was based upon a combination of the following criteria: (a) largest economies, (b) largest populations, (c) country of interest due to recent economic, political, or natural events. We then measured the perceptions of the selected countries across the world's G8 (Canada, France, Germany, Italy, Japan, Russia, United Kingdom, and the United States of America).

Reputation Institute conducted the Country RepTrak® study in February - March of 2013. Consumers in each of the G8 countries (Canada, France, Germany, Italy, Japan, Russia, UK, and USA) rated reputations of 55 countries, and thereby providing a snapshot of the reputation of these markets from the perception of G8 consumers. Over 27,000 consumers provided their external perceptions of the 55 nations and more than 11,000 consumers from G8 countries provided perceptions of their home country.

For more information, contact