2012 Country RepTrak™

Countries are fighting for tourists, business investments and skilled workers, and reputation is a key driver for success. Country RepTrak™ is a proprietary measurement system developed by Reputation Institute to assess the reputations of countries and what drives trust and support. It provides leaders a tool that can guide investment decisions to improve business results.

Reputation Institute measures the reputation of countries on an annual basis through the Country RepTrak™ study. The study measures the reputation of countries with the general public.

The insights generated through the Country RepTrak™ study can help decision makers: 

• Pinpoint the amount of support a country can generate from its reputation in the form of product purchases, travel, tourism and investment
• Map the global reputation landscape of the country using a single lens
• Get a global overview of what drives support from the general public in key markets
• Understand what drives tourism and investments
• Create a global KPI system for managing reputation
• Create the business case for active reputation management

Organizations can purchase Country RepTrak™ reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations using this large, annual study infrastructure. Many of our clients today started with an exploration of their reputation through these reports as it serves as a great starting point on the Reputation Journey.