Country RepTrak®

Who is #1 in 2015?
The results of the 2015 Country Reptrak® Survey will be announced live on Wednesday, July 15, 2015 at 11 AM EDT. Compare the reputations of 55 countries and discover who is the most reputable country in 2015.

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What will I find out on July 15?
  • Learn which country is the most reputable in 2015
  • Understand how countries perceive themselves in comparison with global perceptions
  • Review year over year trends by country and region
  • Chat live during the webinar so you can pose all your questions directly to RI's research team
Who will be speaking?  Fernando Prado, Managing Partner for Latam & Iberia, will host the webinar and further explore key findings and insights from the 2015 survey.  He will be joined by Jon Mamela, Destination Canada (DC)'s Chief Marketing Officer. Jon has an extensive marketing background, with experience launching and building global brands, accelerating revenue growth through multi-channel marketing strategies, developing top-drawer CRM programs and driving innovation.

Tell me more about the Study. Country RepTrak® measures the reputation of 55 countries based on levels of trust, esteem, admiration and respect based on an online panel of more than 27,000 people representing the G8 countries. The Study measures a country’s perceptions exploring 16 attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more.   



Previous Country RepTrak Reports

The results feature the reputation of each country overall, as well as specific details on what drives trust and support for countries. The insights from each country provide the framework for understanding how reputation can be used as a driver of growth and business success.

2014 Country RepTrak® Report

2013 Country RepTrak® Report


2012 Country RepTrak® Report

2011 Country RepTrak® Report