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Reputation Institute is the world's leading research and advisory firm for reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve as clients more than 400 of the top Global 1,000 companies.

Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak® 100. Underlying the model is the RepTrak® methodology, the global gold standard for measuring reputation.


RI In the News


The Catalan Crisis Could Cause Spain to Lose 12 Billion Euros - International Travel News

December 14, 2017 - The Spanish economy may lose up to ' 12 billion as a result of the recession in the tourism sector because of the Catalonian crisis. These data is reported in "Rasson" and BGNES, citing the research company "Reputation Institute".

Place branding: perception and reality - Transform Magazine

December 13, 2017 - Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation.

Increasing Value through Reputation Management - Latin Trade

December 5, 2017 - In a very interesting congress about reputation in Rio de Janeiro last September, Prof. Cees van Riel from the Reputation Institute, showed that investments made throughout many years in reputation management has increased the sustainable perception of image and created value.

Matt Lauer's exit from 'Today' could hurt the show's ratings — and morning TV - L.A. Times

November 29, 2017 - In the nearly 66-year history of NBC’s “Today,” the program that invented morning television, all of its stars have been considered part of an extended family.

The Trump Presidency: Reputation Is Everything (And His Is In A Slump) - Forbes

November 20, 2017 - The presidency of Donald Trump is less than a year old, but in that time his reputation as a leader has taken a marked downturn from levels that weren’t high to begin with.

The Price of Chaos Rises in Spain - Austrian Economics Blog

November 11, 2017 - The longer the toxic process between Catalonia and Spain drags on, the wider the gulf grows. During a visit yesterday to Barcelona, the organizers of the Mobile World Congress, the world’s biggest mobile event, warned the City Council that unless the political situation stabilizes in Catalonia, they will be looking for an alternative venue after 2018.


Ranking The World's Most Admired Art Museums, And What Big Business Can Learn From Them - Forbes

October 30, 2017 The world’s biggest companies invest huge sums of time and money in reputation management. And yet, when measured, art museums have demonstrably better reputations than even the most well-regarded businesses in the world.

London among world's most reputable cities - London Loves Business

October 12, 2017 London has been ranked the 6th most reputable city in the world, according to the Reputation Institute, gaining its highest score as a place people would recommend others visit. Sydney, Copenhagen and Vienna top the ranking. 

Copenhagen has the 2nd Best Reputation in the World - Copenhagen Capacity

October 4, 2017 Copenhagen has the best reputation in Europe and the second-best reputation in the world owing to three main factors, according to Reputation Institute’s City RepTrak 2017.

Metrics that Matter - PR Week

October 4, 2017 From demographic information to online statistics, access to analytical data is more abundant than ever before. No wonder every business calls itself "data-driven" these days.

The World's Most Reputable Cities In 2017 - Forbes

October 3, 2017 Are you a resident of Sydney, Australia? If so, take pride in the fact that you live in possibly the most reputable city in the world.

Top 10 most reputable cities in the world - Yahoo! Finance

September 28, 2017 Just like with people, a city’s reputation can be very valuable. Whether it’s attracting new business, tourists or residents, if a city has a good reputation, it can get more of all three.

Bacardi Corporate Responsibility Efforts Highlighted in 2017 Report - Hospitality Industry
September 26, 2017 - Bacardi is actively engaged in global responsible drinking initiatives, reaching more than one million underage individuals with underage drinking prevention education programs, and cut its greenhouse gas (GHG) emissions intensity in half.

Why Now Is A Good Time To Invest In P2P Loans (Hint: 7% Yields With Controlled Risks) - Forbes
September 25, 2017 - When it comes to public sentiment, banks and Congress have a lot in common. People tell pollsters they dislike Congress in general, but they keep re-electing their own representative and senators.

British leaders react to Uber’s licence ban in London - Real Business
September 25, 2017 - On Friday 22 September, Transport for London (TfL) made a statement that, from 30 September, Uber would no longer be welcome in the capital.

Corporate Responsibility and staff - Ethical Marketing News
September 24, 2017 - This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation.

Lego Group Leads Global Ranking Of Best CSR Reputation - Ethical Marketing News
September 23, 2017 - While Corporate Social Responsibility (CSR) Is Increasingly a Top Driver of Stakeholder Support, Earning a Good Reputation Through CSR Has Become More Difficult With Only 11 Companies Having a Strong Score in 2017 Compared With 18 Companies in 2016.

Finance sector: Mid-range banks should be solid bet for investments - Tulsa World
September 22, 2017 - A raise in the federal interest rates and a stabilizing economy have made banks more attractive for investments in the future.

Red Light for Uber in London - Communicate Mag
September 22, 2017 - Banned in Nevada, in parts of India, in Fukoka, Japan, in Eugene, Oregon. Now, banned in London. Shock waves rippled through London as Transport for London (TfL) announced earlier today that Uber would be banned from the streets of the capital, beginning on 30 September.

Apple, Samsung suffer in CSR reputation ranking, Lego takes top position - Marketing Mag
September 22, 2017 - Public perception of Apple and Samsung’s corporate social responsibility efforts suffers a steep decline, according to an annual study.

Lego, Microsoft and Google top CSR reputation ranking - Research Live
September 21, 2017 - Technology companies have dominated the latest corporate social responsibility (CSR) ranking from the Reputation Institute, although Apple, Google and Samsung have seen their CSR scores fall this year.

We’re honored to be recognized for our great reputation - Publix Blog
September 20, 2017 - When Publix founder George Jenkins set out to openhis first store, he was determined to make it great by focusing on all his stakeholders – customers, associates, suppliers and the local community too.

The 10 Companies With The Best CSR Reputations In 2017 - The CSR Journal
September 15, 2017 - A recent analysis of 170,000 company ratings from respondents in 15 countries sheds light on which are perceived by consumers as the most socially responsible.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand - Marketing Week
September 14, 2017 - The retail giant says consumer demand for big-ticket purchases is now ‘more difficult’, putting more pressure on the John Lewis Christmas campaign to succeed.

The 10 Companies With The Best CSR Reputations In 2017 - Forbes
September 13, 2017 - A recent analysis of 170,000 company ratings from respondents in 15 countries sheds light on which are perceived by consumers as the most socially responsible.

LEGO Group Leads Global Ranking of Best CSR Reputation - Director's Talk
September 13, 2017 - Reputation Institute has released the main findings of its 2017 Global CSR RepTrak® 100 report, including the list of the companies considered as the most responsible worldwide.

Reputation Institute Accelerating Growth with New Locations Across United States - City Biz List
September 13, 2017 - Reputation Institute continues to build upon strong global growth and investments with the expansion of locations across the United States and the appointment of Sue Tobias, William Shifflett, Phil Fox and Ivan Rocabado as Vice Presidents and Consulting Directors to lead strategic hubs in Chicago, Atlanta and the West Coast.

Why brands’ reputations are dependent on transparent leadership - PR Moment
September 8, 2017 - Leadership is described as the ability to drive and inspire a group of people or an organisation. And in a world fuelled by persistent social media and online news commentary, the ability to lead an organisation successfully is under constant public scrutiny.

Van Gogh Museum number one in Europe - Bernieshoot
September 1, 2017 - Erasmus University published a large-scale study of the reputation of the 18 most famous art museums around the world. European respondents placed the Van Gogh Museum first in the reputation ranking, ahead of the Louvre. The Van Gogh Museum came second worldwide.

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