RI In the News
May 17, 2018 - “CEOs who take a stand, who align with important public policy issues—especially related to measures about citizenship and governance—rank disproportionately higher.”
May 16, 2018 - Chinese consumers believe that Huawei ‘stands out from the crowd’ and is more ‘genuine’ than Apple.
May 15, 2018 - Nicolas Georges Trad of the Reputation Institute says that consumers in China know and expect more from companies now, making it harder to maintain strong reputations.
May 3, 2018 - Fifth Third wanted something more than jingles and funny punchlines. It wanted to connect with people on an emotional level.
May 2, 2018 - “Levi’s is an example of a company that is caught at the cross-hairs of trying to do the right thing in being environmentally responsible, but not getting the credit it deserves for all its environmental initiatives” - Stephen Hahn-Griffiths, RI
April 27, 2018 - Corporate reputations in the US have diminished this year compared to 2017, according to Reputation Institute's US RepTrak® 100 presentation.
April 26, 2018 - Philips has once again been named as the most reputable company in the Netherlands. For the eleventh year in a row, it has received the prestigious Reputation Award following the annual RepTrak® rankings carried out by the Reputation Institute Benelux.
April 23, 2018 - Look at the news pages and you will quickly find that there is little love lost for the pharmaceutical industry. The high-profile case of Martin Shkreli coupled with regular stories of price rises, payments to healthcare professionals and aggressive – and sometimes very creative – attempts at patent protection have done nothing to help the perception gap that surrounds the industry.
April 23, 2018 - For the first time in 10 years, the reputation of companies operating in the UK has decreased. Financial services firms and big businesses in the UK were the ones whose reputation was affected the most by the financial crisis and has yet to recover fully.
April 23, 2018 - The reputation of companies operating in the UK has declined overall for the first time since the financial crisis in 2008, according to the latest UK RepTrak study, from research and advisory firm Reputation Institute.
April 22, 2018 - The reputation of companies operating in the UK has declined for the first time since 2008, says a new report that lists which firms have seen their reputations soar and plunge this year.
April 19, 2018 - Air New Zealand is still the most reputable brand in Australia according to the Reputation Institute, taking the top ranking on the annual ‘Reptrak’ survey. Last year it beat out Mazda Australia to take first place, ahead of JB HiFi, Toyota and Qantas Airways.
April 18, 2018 - Commonwealth Bank's corporate reputation has taken a battering after a year in which it was embroiled in a series of scandals and saw the departure of its chief executive and a number of executives.
April 18, 2018 - Reputation Institute Ranks Public Perception of Companies Based on Citizenship, Governance, Innovation and More.
April 17, 2018 - Some of the world’s largest corporations have been very busy with reputation damage control in recent years. Data breaches, fake news proliferation, sexual harassment allegations and gun control rallies have combined to send shockwaves through the global business community, but the United States has been hit particularly hard.
April 17, 2018 - These might seem like tough times for Campbell Soup Co., with a sales slump for its namesake product, pressure on profits and a recent reorganization for top management. But the global food firm’s image couldn’t be better, a research firm said Tuesday.
April 17, 2018 - Hasbro, Inc. announced today that it is has ranked among American’s Most Reputable Companies by the Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations.
April 11, 2018 - In these politically turbulent times, corporate social responsibility (CSR) is growing in importance, putting more pressure on up-and-coming entrepreneurs to adopt a social responsibility and/or sustainability strategy to boost their visibility and competitiveness. Why are CSR strategies growing in importance?
April 9, 2018 - Many companies today combat that negative corporate image, by dedicating time and resources toward environmental sustainability, just causes, and charities. By expressing their mission and purpose, businesses show that they have a conscience, while simultaneously leveraging their CSR programs to engage their workers.
April 9, 2018 - Based on our experiences building a socially responsible business, with a social project called Africa’s Got Digital Talent, we have found that our mission to give back has helped our company tremendously. Here are three ways that giving back can help a startup scale.
April 8, 2018 - "The reputation bubble has burst. Companies are down by an average of 1.4 points globally, representing the first major decline since the end of the Great Recession," said Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer for Reputation Institute.
April 6, 2018 - For almost one week after a March 28 front-page story in the New York Times with the headline, "Morgan Stanley Knew of a Star's Alleged Abuse. He Still Works There," Morgan Stanley had little to say.
April 4, 2018 - Aflac, the leader in voluntary insurance sales at U.S. worksites, announced today that it has been named winner of PR News' 2018 CSR Awards and Nonprofit PR Awards for its Corporate Social Responsibility Report. Aflac's 2016 CSR Report, "Everyone Has the Power to Do Good," features employees and independent sales agents who have championed social responsibility efforts in their respective communities.
March 26, 2018 - Many leading brands are failing to hold on to their reputations, despite being more aware of the value of this intangible asset. This is according to the latest Global RepTrak study, from the research and advisory firm Reputation Institute.
March 26, 2018 - Tiffany & Company just delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide.
March 19, 2018 - Philips has risen to the 19th position in the 2018 Global RepTrak 100 (RT100), which ranks the most reputable companies in the world. The list was also highlighted in this recent Forbes article.
March 19, 2018 - Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row.
March 18, 2018 - "Facebook has been on trial in the past 12 months in the court of public opinion," said Stephen Hahn-Griffiths, chief research officer at the Reputation Institute, which assesses public attitudes. "'Can I still trust Facebook?' is the question the general public is asking themselves."
March 16, 2018 - This expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute.
March 15, 2018 - Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results...
March 15, 2018 - The announcement came this morning from the Reputation Institute (RI), which conducts the world’s largest corporate reputation study of its kind, the Global RepTrak 100 (RT100). Based on more than 230,000 individual ratings collected in the first quarter of 2018, the global study includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.
March 15, 2018 - The last few years have been tumultuous, to say the least, and if leaders on the world stage have learned anything, it’s that reputation is a fragile thing. Events ranging from the divisive outcomes of the Brexit vote and the U.S. presidential election to the emergence of fake news and #MeToo have hammered home that point, and now large companies are learning that lesson as well.
March 13, 2018 - Not long ago, companies were counseled to stay out of politics and social causes; “stick to business and you won’t offend customers or potential customers,” was thought to be the best route. Things have changed...
March 12, 2018 - As titans of entertainment and media resign over sexual harassment charges, many bankers argue that their industry already had its reckoning two decades ago and is largely free of the worst problems as a result.
March 9, 2018 - Lidl Ireland has announced new targets for plastic reduction in its own-brand packaging, as part of wider sustainability efforts.
March 9, 2018 - Thinking back to last year, why does a massive data breach at Equifax force out the CEO but a similar breach at Yahoo is almost shrugged off?
March 9, 2018 - Bord Bia has been named as the organisation with the best Corporate Social Responsibility (CSR) reputation in Ireland, according to results of the latest Ireland CSR RepTrak® study, announced by The Reputations Agency today.
Feruary 28, 2018 - To hear Donald Trump tell it, Canada is a suave international swindler, repeatedly conning American leaders and waltzing away with his country's money.
February 26, 2018 - In the latest City RepTrak list, Dublin was awarded its highest ranking ever. In the Reputation Index, Dublin was ranked as the 17th most reputable city in the world.
February 16, 2018 - Chipotle Mexican Grill is trying to save its lunch. Once the darling of Wall Street, the fast-casual restaurant chain known for supersized burritos is crawling back from a series of food scares involving E.Coli and norovirus in 2015, and again last year, that cratered the company’s stock price, hurt its reputation and left customers reeling.
February 12, 2018 - Positive media coverage and a good reputation in the press appear to be more influential than good advertising for consumers choosing their next energy company, according to research by a new renewable energy specialist.
February 9, 2018 - Hallmark turned 108 years old last month. With more than a century as an emotional connector, the conglomerate with $4 billion in annual sales creates 10,000 new and redesigned greeting cards every year. On Valentine’s Day, this Wednesday, Hallmark’s busiest day of the year along with Mother’s Day, it plans to roll out new vinyl record cards, with 45 rpm discs.
February 8, 2018 - Reputation Institute, the research and advisory firm for reputation, has acquired London-based media analytics company Mettle Consulting. The acquisition will bring digital data science to Reputation Institute’s RepTrak reputation measurement methodology.
February 5, 2018 - A celebrity endorsement can help with brand positioning immensely — skyrocketing sales and increasing the endorser’s celebrity profile, while also serving to extol the virtues of a product or service for the consumer. While this strategy is as old as marketing itself, there are also risks associated with celebrity endorsements, as evinced by recent sexual misconduct throughout the ranks of some of the most prominent men in the U.S.
February 2, 2018 - Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until then was its biggest day ever.
January 24, 2018 - A myriad of companies suffered crises last year that threatened, if not destroyed their reputations, which shows the importance of acting on poor corporate governance.
January 17, 2018 - Ikea is often the butt of jokes. From the unintelligible instructions required to assemble its furniture and the unpronounceable names for the 9,500 products it sells to its meatballs, Ikea is more often laughed at than taken seriously in home furnishing circles.
January 17, 2018 - Once again, Vancouver made the top 10 ranking of the world’s most reputable cities in a survey by the Reputation Institute’s City RepTrak.
January 16, 2018 - Advocates for Cincinnati, Ohio, realized they needed to make a change to attract visitors to its region, which includes the metropolitan city, northern Kentucky, and southeast Indiana.
January 11, 2018 - Energy companies are viewed as the least ethical by the public, according to new research by Reputation Institute.
January 7, 2018 - As we move into the first full working week of the new year, now is a good time to point out that Corporate Social Responsibility is the key driver of any company's public image.
January 5, 2018 - While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another referendum.
December 22, 2017 - The Royal Flying Doctor Service (RFDS) has consolidated its place as Australia’s most trusted charity, coming out on top of the annual Charity Reputation Index for the seventh year in a row.
December 19, 2017 - We’ve all read about Equifax not only compromising the data of 145 million Americans but also poorly dealing with the aftermath. Digital giants have suffered after the revelations of how fake news and ads purchased by foreign adversaries on their platform may have swayed the electorate during the 2016 race for the White House.
December 14, 2017 - The Spanish economy may lose up to ' 12 billion as a result of the recession in the tourism sector because of the Catalonian crisis. These data is reported in "Rasson" and BGNES, citing the research company "Reputation Institute".
December 13, 2017 - Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation.
December 5, 2017 - In a very interesting congress about reputation in Rio de Janeiro last September, Prof. Cees van Riel from the Reputation Institute, showed that investments made throughout many years in reputation management has increased the sustainable perception of image and created value.
November 29, 2017 - In the nearly 66-year history of NBC’s “Today,” the program that invented morning television, all of its stars have been considered part of an extended family.
November 20, 2017 - The presidency of Donald Trump is less than a year old, but in that time his reputation as a leader has taken a marked downturn from levels that weren’t high to begin with.