CORPORATE BRAND AND REPUTATION
Why is Samsung soaring while Apple stumbles? What is the connection between brand purpose and corporate reputation?
This analysis covers several familiar brands and explores the link and relationship between brand and reputation.
Access the research to:
- Review the 8 Key Learnings covering brand and reputation
- Review a case study of Apple and Samsung that illustrates aspects of the brand/reputation relationship
- Consider the brands and reputations of top companies and how they are linked.
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Your one time registration gives you continual access to Reputation Institutes' published resources.