2019 Reputation Survey: Can Banks Stop the Slide

American Banker
American Banker

Last year corporate America took a reputational hit across many industries, as public trust broadly eroded. This year as other industries started to improve, the banking industry is falling further.

"I think the leading theme here is that of a missed recovery," says Sven Klingemann, director of research at the Reputation Institute.

Of the 40 banks evaluated in the 2019 American Banker/Reputation Institute Survey of Bank Reputations, only two earned an "excellent" reputation with customers, down from six last year.

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