Act Responsibly If You Want To Earn The Trust Of Millennial Consumers


“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffett, the legendary investor, and CEO of Berkshire Hathaway.

The fragility of an organisation’s good name was starkly illustrated this week, as thousands of Google employees in 50 cities around the world staged walkouts in protest at the company’s treatment of women, just days after the search engine group was named the company with the best reputation among millennials by the Reputation Institute.

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