American Companies with the Worst Reputations

Business Insider
Business Insider
  • Many US brands have poor reputations, ranging from struggling retail companies like Sears to the Trump Organization.
  • Business Insider teamed up with Reputation Institute to see what companies scored lowest in their respective industries.
  • Reasons for poor rankings include innovation challenges, public distrust, and leadership issues.
     

    Whether you're deciding which fast food joint to grab a burger from, which bank to open a savings account with, or which airline to use for your next family vacation...you typically have options. And when it comes time to make a decision, there's a good chance you'll take each brand's reputation into consideration.

    That's right: just like people, all companies have a reputation. To find out which big brands are struggling with a weak reputation, we teamed up with Reputation Institute.

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