American Companies with the Worst Reputations
- Many US brands have poor reputations, ranging from struggling retail companies like Sears to the Trump Organization.
- Business Insider teamed up with Reputation Institute to see what companies scored lowest in their respective industries.
- Reasons for poor rankings include innovation challenges, public distrust, and leadership issues.
Whether you're deciding which fast food joint to grab a burger from, which bank to open a savings account with, or which airline to use for your next family vacation...you typically have options. And when it comes time to make a decision, there's a good chance you'll take each brand's reputation into consideration.
That's right: just like people, all companies have a reputation. To find out which big brands are struggling with a weak reputation, we teamed up with Reputation Institute.