Banks in a reputation crisis: one in two Italians would betray them for Big Tech


The banks have focused everything on digitization but if one Italian out of two is willing to "betray" them towards Big Tech it means that in their transformation and renewal process they have forgotten something. And this something - other relevant data that emerges from the research of Reputation Institute, a global firm that deals with the measurement of the reputation of over 7,000 companies worldwide - is to accompany the digitalization of services with a renewed proximity to a customer who claims greater simplicity and transparency in the use of financial services and products.

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