Barnes & Noble Named Most Reputable Retailer
Nothing is more valuable to a retailer than its reputation. It is the first thing a shopper thinks of when it hears the retailer’s name, and can draw them in or send them running for the hills.
Barnes & Noble was named the nation’s most reputable retailer by Reputation Institute (RI), a global technology-driven provider of reputation measurement and management services, in its annual US Retail RepTrak study. This is the second year in a row that Barnes & Noble has earned the number-one spot in the nationwide study.
“Barnes & Noble is proud to be named the number one most reputable retailer for the second consecutive year,” said Frank Morabito, VP of stores, Barnes & Noble. “Our relationship and reputation with our customers are incredibly important to us, and our over 23,000 booksellers nationwide work hard every day to deliver excellent service, as well as earn the trust and confidence from readers around the country as reflected in our rating. The fact that we have won the top spot once again is a testament to their dedication.”