Barnes & Noble tops list of 10 most reputable U.S. retailers

Chain Store Age
Chain Store Age

The nation’s largest bookseller may be struggling financially, but it’s tops when it comes to making an emotional connection with consumers.

The “unique emotional bond” Barnes & Noble has with the public helped it earn the only excellent rating, and the No. 1 ranking in the Reputation Institute’s US Retail RepTrak 2019, which studied the reputation of the best-known U.S. retailers. The annual study considered 81 nominated retailers across seven RepTrak criteria: products/services, innovation, workplace, governance, citizenship, leadership, and performance. (List of top 10 companies at end of article.)

Despite several years during which Barnes & Noble, which operates 627 stores nationwide, had several turnaround strategies designed to keep pace with the likes of Amazon.com and other retailers, the company is the only U.S. retailer to have maintained an “excellent” rating for three straight years. All other companies included in the 2019 study earned a “strong” reputation rating.

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