How Global Food Giant Barilla Became an LGBTQ Ally

Fortune
Fortune

...Although sales were unshaken, something more powerful was. Public perception. The company’s great conceit had long been the notion that their products were a vital component of a traditional meal served by a traditional family. Who were they to judge what makes a family? In 2014, Barilla dropped 21 spots on the Reputation Institute’s annual ranking of companies.

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