Most ERM Frameworks Don't Factor in Reputation

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Interview: Kasper Nielsen of Reputation Institute explains why most organisations still don't understand how to manage their reputation, and discusses his plans to make reputation insurance possible.

More CEOs lost their jobs in 2018 than ever before, according to Kasper Nielsen, chief strategy officer at Reputation Institute. "And it was usually because of reputation issues," he explains. "The number one CEO killer is reputation."

20 years ago, when Reputation Institute, a global leader in reputation intelligence, was formed, it had to make the case for why reputation matters, says Mr Nielsen. Not so any more: any successful business understands that a company's reputation is its licence to operate. It underpins everything.

"If you can't measure it, you can't manage it."

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