The Most Reputable Retailer in America
People attach themselves to brands and specific retailers for their quality products, great deals, and even emotional connections. Teh REptuaiton Institute, a company that measures and manages various company reputations, found in a study that one retailer checks off all these boxes: Barnes & Noble.
The survey looks at the emotional bonds individuals have with companies as well as their willingness to buy a company's products, recommend the brand, and invest in or work for the company. The 2018 raking accounts for 88 nominated companies rated by 10,000 people in the general public. Barnes & Noble takes the top spot with the best reputation overall. Survey participants had the strongest emotional connection to the bookseller.