The Most Reputable Retailer in America

Reader's Digest
Reader's Digest Reputation Institute

People attach themselves to brands and specific retailers for their quality products, great deals, and even emotional connections. Teh REptuaiton Institute, a company that measures and manages various company reputations, found in a study that one retailer checks off all these boxes: Barnes & Noble. 

The survey looks at the emotional bonds individuals have with companies as well as their willingness to buy a company's products, recommend the brand, and invest in or work for the company. The 2018 raking accounts for 88 nominated companies rated by 10,000 people in the general public. Barnes & Noble takes the top spot with the best reputation overall. Survey participants had the strongest emotional connection to the bookseller.

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