Novo Nordisk leads pharma pack breaking into Reputation Institute’s corporate responsibility ranking
Big pharma’s reputation may be on the upswing, at least when it comes to corporate responsibility. Last year only Johnson & Johnson cracked the top 100 in Reputation Institute’s annual measurement of public perceptions.
But this year, seven made the cut—and Novo Nordisk vaulted into the top 10 at No. 5.
Reputation Institute, which also does a broader annual reputation study by industry, said pharma hasn’t made the grade in corporate responsibility in part because consumers haven't known much about their work in that vein. Now, pharma is getting noticed for the study’s metrics in social, fiscal and environmental responsibility, and as good employers, too.