Revealed: World’s most trusted brands among Millennials
Google tops the ranking with the best reputation among Millennials closely followed by Rolex and Walt Disney, in Reputation Institute’s (RI) 2018 Millennial RepTrak® report, the largest corporate reputation study of its kind. The study is based on more than 230,000 individual ratings from among the informed General Public across the globe, with 145 multi-national companies assessed.
With 1.8 billion Millennials globally, the study results come at a critical time as Millennials are set to comprise 35% of the global workforce by 2020, with a net worth of $24 trillion by 2025. Across the globe, the United States (Google, Walt Disney, Microsoft), Japan (Nintendo, Sony, Canon) and Germany (BMW, Adidas) are primarily home to the most reputable companies for Millennials.