StrawberryFrog and Reputation Institute on the power of purpose
Chief executives from Reputation Institute and StrawberryFrog will speak at The Atlantic Magazine's Power of Purpose conference in New York next week to explain how business can be a force for good.
The Power of Purpose session will provide insight into results generated from a breakthrough study conducted by the two companies, known as the Purpose Power Index.
StrawberryFrog founder and CEO, Scott Goodson, will draw on his experience cultivating purpose in brands through movement marketing, and may allude to his book, 'Uprising, how to build a brand and change the world by sparking cultural movements.'
Goodson said: "The power of purpose is unlocked when CEOs, CMOs and heads of HR activate purpose into a culture of habits and mindsets of employees. I will be speaking about how purpose brands can be activated at the Atlantic Conference."
Reputation Institute CEO, Kylie Wright-Ford, will lean on her knowledge of relying on emotions to drive organisations. She is a frequent guest lecturer, speaker, and moderator as well as the co-author of the field guide, 'The Leadership Mind Switch: Rethinking How We Lead in the World of Work' - which may also crop up in conversation - as it touches on the fourth industrial revolution.
Wright-Ford added: “I believe - and have supporting empirical data to back it up - and agree with the Purpose of a Corporation statement from the business roundtable [released in August 2019] that the actions of companies should benefit all constituents: shareholders, as well as customers, employees, suppliers and the communities in which they operate. At the upcoming event, I will be sharing some of the ways businesses can unlock the power of purpose in 2020 and beyond.”