Sundar Pichai drops to No. 88 on Reputation Institute Study

PR Week
PR Week


NEW YORK: Google CEO Sundar Pichai plummeted in this year’s edition of the Reputation Institute’s CEO RepTrak study that ranks corporate reputation, falling from the No. 1 spot in 2018 to No. 88.

More than 140 global CEOs were ranked based on more than 230,000 individual ratings from the general informed public in January and February. Respondents rated reputation according to four characteristics: leadership, influence, responsibility and management.

Prominent drags on the reputations of Pichai and Google have included an employee walkout in response to the company’s handling of sexual harassment complaints and privacy concerns.

Pichai and Alphabet CEO Larry Page were no shows in September 2018 after Congress called on the executives to testify. Their absences raised eyebrows, said Kylie Wright-Ford, CEO of the Reputation Institute.

"Judgment day can be very quick and punishing," she said.

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