Tech CEOs take a reputation hit over questions about ethics

The Globe and Mail
Globe and Mail

The chief executives of Facebook, Amazon and Google have taken a hit to their reputations in the past year, and the results are linked to the growing importance of ethical behaviour in perceptions of both companies and their leaders, a new survey has found.

The Boston-based Reputation Institute surveyed 230,000 people across 15 countries, including Canada. It asked people for input only on companies and CEOs with which they are very familiar. It asked people to measure CEOs’ reputations based on four major criteria: leadership (which includes such components as their strategic vision for the business), management skills (including the ability to generate value for stakeholders and managing people effectively), influence (such as communications skills) and responsibility...

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