What Retailers Can Learn From Chick-Fil-A's 'Secret Sauce'

Forbes
Forbes

The latest 2019 ranking of the top 100 most reputable companies compiled by the Reputation Institute should put everyone on notice.

Chick-fil-A has been inducted into the ranks of the country’s most respected and revered companies. It entered the list at No. 51, ahead of Amazon (No. 54) and where it keeps company with other highly-rated retailers like Barnes & Noble, Costco, Bass Pro Shops, Menards, Ace Hardware and Lowe’s.   

“Among the people who know it and love it, Chick-fil-A delivers on the reputation drivers that matter – in linking high-quality products and services, to a high-minded sense of purpose, and a commitment to well-intended acts of good citizenship,” says Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute.

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