The World's Most Reputable Companies 2018


“The reputation bubble has burst,” says Stephen Hahn-Griffiths, chief research officer of the Reputation Institute, a reputation measurement and management services firm. Since 2006, RI has published the Global RepTrak 100, an annual study of corporate reputation. This year’s ranking revealed an average 1.4-point decline in the reputation of RT100 companies, the first significant regression since the end of the Great Recession.

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