Subaru, Honda, BMW Group and Toyota are Most Reputable Automotive Companies in the United States

Corporate Responsibility RepTrak 100 Press Release 2018

BOSTON, DECEMBER 18, 2018 — Reputation Institute (RI), the world’s leading provider of reputation intelligence, today announced the 2018 US Automotive RepTrak® rankings.

Subaru, Honda, BMW Group and Toyota attained the highest rankings among automotive companies with each achieving a strong reputation score based on a survey capturing more than 1,785 individual ratings from among the informed General Public in the US. As the most reputable car manufacturer with the largest year-over-year increase in reputation, Subaru scored highest on the merits of products/services and performance — two of the most important dimensions for car companies to deliver on. 
The most reputable automotive companies in the US for 2018 are:
1.    Subaru [OTCMKTS: FUJHY]
2.    Honda [NYSE: HMC]
3.    BMW Group [OTCMKTS: BMWYY]
4.    Toyota [NYSE: TM]
5.    Nissan [OTCMKTS: NSANY]
6.    Groupe PSA [OTCMKTS: PUGOY]
7.    Ford [NYSE: F]
8.    Mazda [OTCMKTS: MZDAY]    
9.    Tesla [NASDAQ: TSLA]
10.    General Motors [NYSE: GM]
11.    Hyundai [OTCMKTS: HYMTF]
12.    Groupe Renault [OTCMKTS: RNLSY]
13.    Mitsubishi [OTCMKTS: MMTOF]
14.    Fiat Chrysler [NYSE: FCAU]
15.    Volkswagen [OTCMKTS: VWAPY]
16.    Daimler AG [OTCMKTS: DMLRY]
17.    Kia Motors [KRX: 000270]

While the top companies that successfully manage their reputations receive the benefits of broad stakeholder support — Subaru has experienced ten consecutive years of sales increases, and doubled sales within five years — 2018 has been a very challenging year for many automotive OEMs. The reputation of the overall automotive industry has declined by -3.9 points year-over-year. The likelihood of stakeholders to trust the automotive industry to do the right thing is down -5.7%, and stakeholders providing benefit of the doubt for the industry also declined -7.1%. The reputational repercussions are resulting in a significant downward trend in levels of stakeholder support, with likelihood to buy down -6.0%, say something positive down -6.6%, willingness to invest down -6.8%, and intent to work for down -6.7%. With these reputational challenges, auto industry sales were relatively stagnant year-on-year, resulting in auto industry share price declines for 2018.

The study results indicate significant opportunities for automotive companies to improve their reputations and stakeholder support by mindfully addressing the key reputation drivers. 

“Beyond the cars they sell, auto manufacturers need to find a purposeful way of communicating what makes their organizations unique,” said Stephen Hahn-Griffiths, Chief Reputation Officer at Reputation Institute. “There is opportunity to feature how their enterprise-wide values align with those of the general public — and to do so in a sustainable way.” 

For more information, download the 2018 US Automotive RepTrak report and rankings at:
Learn More and Know Your Reputation Score 
Annually, RI measures the reputation of thousands of companies using the RepTrak framework, including measures of the most highly regarded multinational companies in 15 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States. 

To get your company’s 2018 score and learn how you can improve your ranking and grow your stakeholder support, just ask us at: 

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