Kylie Wright-Ford

Chief Executive Officer 

"If you're building an enduring company, you have to be able to plan for the future."

About Us

Reputation Institute helps leaders at the world’s largest companies build credibility with the people that matter most —by delivering data-driven insights about how they are truly perceived. We do this with RepTrak®, an unrivaled technology that provides actionable insights encompassing industry, competitors, and company-level analysis. 


Our Values

Ri has a unique culture that is globally-minded, spirited, and fun. We pride ourselves on being at the center of the reputation ecosystem but are restless to keep creating value, innovating and building an unstoppable team along the way.


Be a Pioneer
We are entrepreneurial and constantly create value

  • We move forward with speed to reach out goals
  • We stimulate our curiosity and intellect to serve our company and customers
  • We are effective in our pursuits to better the world around us

Practice Rigor
We focus on quality, precision, and validity in our work

  • We use methods rooted in data science and deep knowledge
  • We care about accuracy in everything we do
  • We take calculated risks to create sustainable results

Stay Committed
We follow through on commitments to honour our word

  • We buy what we sell and say what we think
  • We are ego-less when it comes to accomplishing business goals
  • We question actions that are inconsistent with our values


Be Honest
We're ethically, fiscally, and environmentally responsible

  • We are passionate about our customers and each other
  • We are focused on developing and maintaining long-term relationships
  • We are collaborative and consistent in our approach

Be Brave
We are open to new ways and thinking

  • We create useful new ideas and ways of operating through dialogue, not dogma
  • We make each person feel valued and free to be who they are
  • We are one with the planet and all its cultures

Our Team

We are a global, diverse, and intellectually curious team. We are creative, fun, and flexible, welcoming new challenges in this dynamically changing industry. 

Interested in joining our team of Reputation Experts? We're hiring.

Our Recent Awards

Best and Brightest

Get Reputation Ready

Join the conversation.

Access our Reputation Intelligence newsletter to learn more about your company’s reputation and how to win in the marketplace.