Executive Team

Tyler Newton Tyler Newton
Chairman Reputation Institute, Partner Catalyst Investors
Raj Joshi Raj Joshi
Chief Technology Officer
Tom Lightoller Tom Lightoller
Chief Financial Officer
Tammy Olsen Tammy Olsen
Global Director, Human Resources
David Southwick David Southwick
Chief Growth Officer
Jay Manson Jay Manson
Commercial Director
Supriya Chaudhury Supriya Chaudhury
Executive Partner, Chief Marketing Officer

 



Global Experts

Nicolas Georges Trad Nicolas Georges Trad
Executive Partner, CEMEA
Michele Tesoro-Tess Michele Tesoro-Tess
Executive Partner, North America
Kasper Ulf Nielsen Kasper Ulf Nielsen
Executive Partner, France and Ireland
Stephen Hahn-Griffiths Stephen Hahn-Griffiths
Executive Partner and Chief Research Officer
Dr. Matthew S. Pan Dr. Matthew S. Pan
Executive Partner, Greater China
Ana Luísa de Castro Almeida Ana Luísa de Castro Almeida
Managing Director, Brazil
James Bickford James Bickford
Managing Director, United Kingdom
Olivier Forlini Olivier Forlini
Managing Director, France
Gerard de Velde Gerard de Velde
Managing Director, Benelux
Marcus Dias Marcus Dias
Managing Director, Brazil
Nicky McHugh Nicky McHugh
Vice President and Consulting Director, US
Henrik Stroier Henrik Stroier
Vice President and Consulting Director, CEMEA
Carsten Wegman Carsten Wegman
Director, CEMEA
Enrique Johnson Enrique Johnson
Commercial Director, Spain and LATAM
Stefano Cini Stefano Cini
Managing Director, Italy

Bios


 

 

Ana Luisa de Castro Almeida is Managing Director of Reputation Institute Brazil. As a consultant, she has an experience of more than 20 years in the field of Corporate Communication, developing projects for companies such as Cemig, Petrobras, Samarco, Tetra Pak, Braskem, Itaú Unibanco and Votorantim. In the academic field, she has a Doctorate in Business Administration from the Universidade Federal de Minas Gerais-UFMG in Brazil and Erasmus University in Holland and currently lectures at Pontifícia Universidade Católica de Minas Gerais-PUC Minas and Fundação Dom Cabral-FDC, two of the most renowned educational institutions in Brazil.

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Stefano Cini is Managing Director of Reputation Institute Italy. He is in charge of client relationships, consulting actitivies, and data/insight integration for Italy. Stefano's consulting expertise focuses on helping executives to take faster, smarter and more confident decisions such as mapping business scenarios, measuring category/brand performance and highlighting threats and growth opportunities.

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James Bickford is Managing Director of Reputation Institute UK. James is a business leader who has successfully led local and regional Management, Brand and Marketing businesses in London, Singapore and Auckland. He built and delivered high performance businesses that created both reputation and sustained growth. Over twenty years as a c-suite business and brand consultant, he has a deep experience connecting business and brand strategy for accelerated growth through transformation and innovation, all across the world and in virtually every sector from Blue Chip to Start-up. His leadership experience includes launching and leading the Consultancies business interests across the APAC region for Leo Burnett. James’ prior roles include serving as Managing Director for Interbrand, Mercari London, and other firms, successfully building consulting engagements in multiple territories.

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Supriya Chaudhuryis a marketing and general management executive with 20+ years of leadership experience in consumer and B2B, eCommerce and digital transformation. She has worked in high growth startups as well as established global CPG, financial services, research and strategy consulting. A results driven leader with proven success in scaling growth, defining strategic business direction, and leading and coaching strong teams. Supriya's was previously CMO at Clavis Insight, a SAAS eCommerce analytics company and Kantar Retail, and held leadership positions at Neilsen and Proctor & Gamble. She was a management consultant at McKinsey & Company, and started her career at Unilever India.

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Marcus Dias is Managing Director of Reputation Institute Brazil. He has led teams and partners in high complexity projects in fields like reputation management, stakeholder engagement and corporate communications, for companies from B2B and B2C industries, including Mining, Chemicals, Energy, Pharma, Auto, Consumer Products and Telecom. He has also presented or moderated sessions related to these topics in conferences across North and South America, Europe and Asia, as well as featured as guest lecturer in Brazilian academic institutions such as FDC, PUC Minas, UFMG and FIA. Marcus holds a MSc in Corporate Communications from Erasmus University and a BA in Social Communications from PUC Minas.

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Olivier Forlini is the Managing Director of Reputation Institute France, leading our development in the French Market. Olivier has 20 years of experience in Sales with a strong background leading this market for large and international companies within a Technology Research and Consulting firm (Gartner). He developed this specific Technology firm's segment to ensure key business strategic alignments with Markets potentials, clients expectations and products / offers portfolios. Those last years, Olivier has managed in an entrepreneurial mode a European business across various EMEA countries.

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Stephen Hahn-Griffiths is Executive Partner and Chief Research Officer of Reputation Institute, and plays an active role in spearheading the Reputation Consulting and Custom Measurement needs of our major clients. He is a thought-leader in corporate communications, reputation management, and the alignment of corporate brand with reputation. Stephen was previously a partner and co-owner at Protobrand, a boutique insights and strategy consultancy in Boston. Prior to that, he was the Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. He has worked on developing overall reputation enhancing and corporate communications strategies at the C-Suite level for several years, including current RI clients Allstate, Procter & Gamble, JPMC, AB InBev, and AT&T. Stephen’s work in reputation, communications, and brand strategy has been critically acclaimed through the winning of major awards, including EFFIEs, Clios, Cannes Lions, and the Jay Chiat Award for Strategic Excellence. His academic credentials include an MBA from New York University.

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Raj Joshi is Chief Technology Officer of Reputation Institute and is responsible for driving innovation and data science initiatives. His expertise includes conceiving and executing strategic plans, architecting enabling tools and metrics, managing cloud systems, and big data technologies. Prior to joining Reputation Institute, Raj served as a Vice President for Digilant where he was responsible for managing big data analytics, big data mining, business intelligence solutions, customer data analytics, Agile methodology, and driving business innovation. He joined Digilant from Pegasystems, where he served as a Principal Data Architect and was responsible for building enterprise solutions for IT and cross functional teams. Raj holds a Master of Business Administration from Babson College, Master’s degree in Management of Information Systems and Master of Science in Structural Engineering from Northeastern University.

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Enrique Johnson is Commercial Director of Reputation Institute Spain and LATAM. In Enrique's twenty years of professional activity, all of them have been dedicated to managing and building brands, and managing the communication of a large number of global brands in Europe and Latin America. Living in Spain, traveling all over the Latin American countries, creating global brands in several different markets and opening new offices, has been a great personal and professional experience for Enrique in managing clients and building teams. His expertise includes Brand Stategist, Brand Managing, Corporate Brands and as an expert in Place Branding.

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Tom Lightoller is Chief Financial Officer of Reputation Institute. Mr. Lightoller joined the company in June 2014 and is responsible for the overall leadership and strategic direction of all aspects of the global financial function for RI. In this role he also leads the HR and IT operations of the company. Prior to joining RI, Mr. Lightoller was CFO of the Mediabrands Audience Platform, part of Interpublic’s (IPG) Mediabrands group, responsible for programmatic buying. Mr. Lightoller was also part of a leadership team responsible for the international expansion of the business into 15 new markets over two years. A native of the UK, prior to joining IPG he started his career with Ernst & Young before joining boutique investment bank Hawkpoint Partners. Mr. Lightoller earned a Bachelor of Commerce in Business Studies and Accounting from the University of Edinburgh.

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Jay Manson is the Commercial Director for Reputation Institute in North America, responsible for driving client adoption of Reputation Institute’s Solutions. He comes to Reputation Institute with over 15 years of marketing, PR and sales consulting services, and has spent the past 10 years growing subscription based companies. Jay’s primary focus is working with existing clients. Helping them adopt Reputation Institute’s management model to leverage reputation as a competitive differentiator. He has deep understanding of marketing and PR best practices. Formerly, he served as Director at Monitor Consulting and as Managing Director for Strategic Pricing Group. When Jay is not in the office you can find him rowing on the Charles River. 

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Nicky McHugh is Vice President and Consulting Director with Reputation Institute US. She is a client thought-partner, providing senior executive counsel at the point where leadership and communications converge. Her professional expertise is in realizing the factors that shape reputation; specifically, in the development of positioning platforms and narrative creation that align to strategic initiatives and key performance measures.

Prior to joining Reputation Institute Ms. McHugh led the Corporate Public Relations Practice at Ogilvy in New York, where she directed strategic communications assignments for best in class global organizations in the consulting, financial, manufacturing and B2B sectors.

Previously she held leadership positions with global communications firms including MSL Group, and Hill + Knowlton where she led client engagements, helped build senior executive reputations, raised the profile of organizations, and conducted workshops with leadership teams to explore communications outcomes that advance economic and reputation value.

Ms. McHugh is adept managing high-profile assignments having spearheaded communications for a controversial and nationally scrutinized US Supreme Court case; and launched a $6.4 billion corporate spin-off with reputation building and risk mitigation strategies at a time when the company was under public criticism from an activist investor.

Ms. McHugh holds a Master’s Degree in English from Fordham University. She is an adjunct professor and published author. Her work has been recognized for excellence numerous times, most recently when the Holmes Report awarded her team with a Gold Sabre award in 2015.

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Tyler Newton joins Reputation Institute as Chairman of the Board in addition to his role as Partner and Research Director of Catalyst Investors. Mr. Newton leads Catalyst’s research efforts and is responsible for evaluating industry sectors, formulating sector investment strategies, generating deal flow in target sectors and providing strategic support to Catalyst portfolio companies. He is also responsible for sourcing and executing transactions in the software-as-a-service, internet infrastructure and digital media sectors. Prior to joining Catalyst in 2000, Mr. Newton was a Vice President in TD’s Media, Telecom & Technology Group. Mr. Newton received a BA with honors from Middlebury College and is a CFA Charter holder.

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Kasper Ulf Nielsen is Executive Partner at Reputation Institute France and Ireland, and a Member of the Board of Directors. Since 2004, Kasper has played a leading role in the development of Reputation Institute into the global leader of reputation measurement and management. In 2005 Kasper opened the Reputation Institute US office and led that for 5 years. Since 2010 Kasper has focused on developing the European markets with a specific focus on the development of RI in the UK and France.
 
Over the years, Kasper has consulted companies from across 20+ industries in 30+ countries on how to measure and manage their reputation. As a thought leader in reputation management, Kasper was instrumental in designing the Global RepTrak® study, which is the largest study of corporate reputation in the world. Kasper has led the study since its beginning in 2006 with the global results and learnings being published in Forbes, and referenced by media all over the world. Kasper has developed the Reputation Excellence Framework, which identifies the competencies needed to manage reputation. Kasper is a frequent commentator on reputation topics in the media, and has been featured in The Wall Street Journal, Forbes, Financial Times, Bloomberg, as well as local radio and TV around the world. Kasper is also co-author of the book Introduction to Organizational Theory published in 1999.
 
Kasper holds a Master of Science in Intercultural Management from Copenhagen Business School with MBA credits from McGill University in Canada.

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Tammy Olsen  is Global Director of Human Resources of Reputation Institute. Ms. Olsen joined the company in September 2017 and is responsible for employee relations, performance management programs, full engagement planning and implementation and talent acquisition/management across the organization.Prior to RI, Ms. Olsen spent 4 years in the medical device industry as an HR Business Partner and Talent Acquisition Manager. Originally from Seattle, she graduated with a degree in Communications from Western Washington University, quickly thereafter, moving to Boston to attend Simmons College to work towards her MA in Communications Management. She started her career in a variety of sales roles from meeting planning, engineering software, IT consulting services and full desk recruiting. She currently resides in Cambridge, MA.

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Dr. Matthew S. Pan  is an RI partner and founder of RI Greater China in 2008. A seasoned strategist and executive with 20 years of successful professional experiences in international investments, global thought leadership and foreign service. Major achievements include: co-founder of the Institute of Social Development & Public Policy with the Ford Foundation (Beijing, 1999), sponsor of the Jews of Shanghai documentary by Karen Shopsowitz on behalf of RBC Dominion Securities (Toronto, 2001), co-founder of China‐Euro Securities Co. and Xiangcai‐ABN AMRO Fund Management Co. on behalf of Xiangcai Securities (Shanghai & Beijing, 2003−4), co-founder of Sanyuan Dairy Co. (Guangzhou, 2005), co-founder of Lemko Technology (US) Co. (Beijing, 2012). Started his career in international education and official development assistance, lived and worked in 26 developing countries with honorary records (1988-1992). Academically, received a fellowship award from the United Nations University for the studies of global trade and poverty (1996), earned a Ph.D. in Developmental Economics from the University of Sheffield (1999), and holds two adjunct fellowships at Tsinghua University (policy, 2009—; innovation, 2016—).

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David Southwick is the Chief Growth Officer at Reputation Institute. He is a proven Business Executive with 25+ years of experience with running startups, turnarounds, and growth orientated companies. A high-energy results orientated leader with a track record for driving revenue, cultivating relationships, and hiring and retaining top talent.

David experience includes SAAS models, Consulting Services, Market Research, including key verticals Finance, Pharma, Healthcare, Retail and Energy among others. David’s International experience includes developing and building growth companies in China, Southeast Asia, Europe. As the 9th Employee at Forrester Research, Spearheaded IPO and Launch of the Forrester Wave. COO of the Aberdeen Group: Led growth of firm to a successful acquisition by Harte Hanks. Strategic Advisor for Photon Consulting, Earley Information Science, and Crayon, all companies specializing in Data Science and SAAS.

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Henrik Stroier is Vice President and Consulting Director of Reputation Institute CEMEA, where he assists leading companies in building and leveraging strong corporate reputations. Henrik has held national and international positions within communications and marketing and has more than 18 years of experience in the fields of Food & Beverages, Pharmaceuticals, Technology and Healthcare. He brings a strong ability to activate insights, strategize and create cross-organizational communication platforms. Henrik holds a BA in Strategic Planning and an Executive MBA from Henley Management College.

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Michele Tesoro-Tess is Executive Partner of Reputation Institute North America. Throughout his management consulting career Michele has driven high complexity projects in fields like change management, stakeholder engagement, change communications and internal communications and Human Resources. His clients include Consumer goods, Energy and Utilities, Banking & Insurance, Pharmaceuticals and Automotive among others. Michele regularly speaks and writes on the topic of Return on Reputation of communications activities and how these need to be managed to maximize impact. Michele holds a BA in Business & Communication and a Master in Communications Management from the University of Lugano and UCLA Anderson School of Management.

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Nicolas Georges Trad, Executive Partner, CEMEA, and board member, is globally responsible for Reputation Institute and is in charge of building the company's partner offices and network worldwide. Throughout his career at Reputation Institute, Mr. Trad has advised multinational companies, cities and countries on areas such as Reputation Management, Global Affairs, Country & City Reputation, Corporate Branding, Employer Branding, Corporate Social Responsibility, Sustainability and Human Resources. Drawing on his extensive experience in practicing reputation management and public affairs globally, Mr. Trad speaks and writes regularly on best practice in public affairs and reputation management for corporate and government audiences and has been featured on CNN, in The Wall Street Journal, Forbes, Bloomberg, as well as local radio and TV around the world. Nicolas earned his MSc in Intercultural Management from Copenhagen Business School and holds an MBA from UADE, Buenos Aires, Argentina. He speaks English, French, Spanish, Danish and German.

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Gerard de Velde is Managing Director of Reputation Institute Benelux. As a highly experienced and successful international business leader with a strong senior executive background, he is focused on achieving results for leading organizations in Belgium, the Netherlands, and Luxembourg. Gerard is a leader, coach, mentor and facilitator who stimulates and drives individual, team and organisational performance.

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Carsten Wegman is Director of Reputation Institute CEMEA, and is leading the firm’s revenue and client relationship management in the EMEA region. His professional experience spans more than 20 years of strategic advisory and leadership positions worldwide in the tech, media, and finance sectors. Prior to joining Reputation Institute, Mr. Wegmann was Director Nordic Region with Taylor Rafferty, a New York based capital markets research and advisory firm. Before that, he had a 12 year career track with Gartner, the global technology research and advisory company. Based in London for 5 years as Group Vice President, he managed Gartner’s e-Business Group in EMEA as part of their worldwide services.Mr. Wegmann holds a Bachelor’s Degree in Marketing Management, is a frequent speaker at industry conferences, and has authored an extensive series of research notes, strategic analysis reports and white papers on business and communications issues. In addition, he has facilitated a series of executive strategy and change management workshops in association with INSEAD.

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