12 Blogs Every Corporate Comms Pro Should Be Reading
As a busy corporate communications professional, you’ve got plenty on your plate: being the voice of your company, internally communicating to staff, protecting your company’s reputation, and tracking how well your efforts are hitting the mark.
To do your best work, you need to keep your professional edge. There are conferences and trainings to attend, but at some point in the day, you’re going to be scrolling through the internet; why not optimize that time with blogs that can help you do your job better?
These are some of the best corporate communications blogs (after this one, of course!) that are worth taking some time out of your busy day to read.
Written by Rachel Miller, who has been helping executives with internal communications since 2009, the blog lives up to its name. Miller’s insights are sharp, and she invites guest bloggers to contribute as well, as in this post about promoting employee mental health and wellness. If you want to learn more about how to effectively communicate within your organization, this blog will help.
With short, actionable posts published a couple of times a week, TRIBE specializes in internal communications with a focus on boosting employee engagement, like this entry on quick ways to reduce employee email overload.
You’ll definitely want to look at the Insights and Inside Analysis tags on this site from a company that provides media analysis, which includes posts like this one, about how to best communicate PR measurement results. Bonus: Cision, which owns Gorkana, also has an insightful blog on PR. Check out their Comms Best Practices and Executive Insights categories for great how-tos and insights.
If you’re looking for a daily read that covers a variety of PR and communications topics, such as social media, internal communications, writing, and editing, this is the site for you. There’s a lot available, from white papers to ebooks, videos, round-up posts, and more; this post breaks down holiday video greetings from organizations and discusses what they did right.
Curious about content marketing and how it impacts PR? This blog examines the gaps and bridges between the two industries. This post is a great example of how content and PR can go hand in hand.
This blog has a dedicated PR & Comms category, but it’s worth checking out the whole site for insightful posts on a variety of topics such as risk management, reporting and analytics, corporate comms, planning and strategy, and more. This post showcases the best free data visualization tools for communications professionals to add a little flair to your next presentation.
Published by the Stanford Center on Philanthropy and Civil Society, this blog is for when you have a little more time to read and want to be challenged on how you think about corporate social responsibility, like this article about measuring the social impact of a program. If long reads aren’t your thing, SSIR also has webinars, a podcast, and a downloadable magazine.
BCCCC has been around since 1985 and works with corporations and organizations to meet their corporate citizenship goals. The blog is updated weekly and discusses best practices and the latest trends in corporate social responsibility, as in this post about establishing a financial literacy program for local schoolchildren.
For a lighter look at corporate comms—the weekly roundup is called “Gin and Topics”—you can’t miss Arment Dietrich CEO Gini Dietrich’s blog. Even if they’re a little more fun than your average professional development, her posts are insightful and actionable, like this one on maintaining positivity in tough times.
Total Wellness’ Employee Wellness Blog has tons of posts on how to help employees remain healthy, company culture, leadership, and wellness programs; this one on stress management is especially useful.
This blog has several how-to posts on implementing wellness programs at an organization, like this one on strategies that won’t cost a dime. The advice comes from WellSteps CEO Dr. Steve Aldana, and it’s practical and straightforward.