6 Can't-Miss US Conferences for Communications Execs
This post outlines US-based conferences. If you’re interested in attending a conference in Europe, Best European Conferences for Communications Execs in 2019.
Executives in the communications space — Chief Marketing Officers, Chief Communications Officers, Chief Reputation Officers, and the like — have a lot on their plates. They have to promote and protect the brand’s reputation while also maintaining a healthy internal environment by engaging and empowering employees.
It’s a complex mix of HR and PR all rolled into one, and it’s easy to occasionally lose balance. Even the most seasoned executives and their teams need some assistance now and then.
Cue the conferences.
These major events aren’t just for the green. C-level execs and their teams can benefit from what they have to offer, especially in these ever-evolving roles. Whether your team needs a tuneup on trending employee retention practices or the CCO or CMO wants to catch up on new media tactics, conferences offer an efficient way to learn, network, and refresh.
However, there are hundreds of conferences each year, and they all claim to be the best. To make your job just a little bit easier, we’ve selected the can’t-miss conferences of 2019.
Brand Masters Conference | San Diego, California | Feb. 27 - March 1
Come February, C-level marketing execs can be found at the Brand Masters Conference. And because a CCO’s job isn’t limited to internal communications, we recommend adding this one to the calendar. At this conference, attendees hear from CMOs and marketing leaders about their approaches to effective, results-driven brand marketing that drive sales, profitability, and ROI. With a lineup of workshops from companies as old as Oreo and as fresh as Orangetheory Fitness, CCOs and teams from companies big and small will gain something from this conference. This year, look forward to learning from experts like chief marketing officer of Aetna, Dave Edelman.
Bloomberg Live - Corporate Reputation: Making Your Mark | New York, NY | Feb. 28
Join Reputation Institute’s CEO Kylie Wright-Ford and Chief Reputation Officer, Stephen Hahn-Griffiths, as they lead this pivotal conversation about corporate reputation. They’ll be joined by Michelle Peluso, Chief Marketing Officer at IBM and Damien Hooper-Campbell, Chief Diversity Officer at eBay, among other executive leaders from Cisco, Aflac, Yum! Brands, Blackstone, and more. Topics range from Becoming an Employer of Choice to Harnessing the Voice of the CEO.
WorkHuman | Nashville, Tennessee | March 18-21
One of the major players in a company’s reputation is workplace environment, which this conference will help teams achieve. With eight conference tracks, more than 70 breakout sessions and 100+ speakers, this Nashville conference provides insight into creating a culture of community and successful strategies to achieve diversity and equality in the workplace. This year, guests will hear from best-selling authors Brené Brown and Cy Wakeman, entrepreneur Laurie Ruettimann, CEO of The Energy Project Tony Schwartz, founder of The Muse Kathryn Minshew, and COO and president of FOCUS brands North America Kat Cole.
SHRM Executive Network HR People and Strategy Conference | Aventura, Florida | April 7-10
The world of human resources is going through an overhaul right now. But this conference helps executives stay ahead of the curve. In an intimate environment among influential leaders, participants benefit from close networking with peers and from the presentations and sessions that offer unsurpassed dialogue and discussion with speakers. This year’s event includes speakers like Christine Duffy, president of Carnival Cruise Line; and author and entrepreneur Dan Schawbel.
MozCon | Seattle, Washington | July 15-17
This annual event keeps attendees up to date on SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. And anyone in communications can say that isn’t so simple. But with seriously specific sessions and an impressive list of experts from companies like Yoast, MozCon makes it look that way.
INBOUND | Boston, Massachusetts | Sept. 3-6
An event that gets attendees up close and personal with the likes of Michelle Obama, Issa Rae, Gary Vaynerchuk, Deepak Chopra, Tiffany Haddish and Trevor Noah? Sign us up. And when guests aren’t starstruck, they're still in awe of INBOUND, one of the fastest-growing business events in the world. This conference covers it all, from creating an inclusive brand to reaching non-English speaking markets. The goal is to teach attendees about “delighting customers.” And in the process, they’re delighted, too.
PRSA International Conference | San Diego, California | Oct. 20-22, 2019
Public Relations is an ever-changing industry, but the Public Relations Society of America is determined to keep professionals in the loop. One of the ways in which they do that is with their annual conference. Over three days in a sunny San Diego setting, programs highlight the latest in public relations and communications strategies and tactics. From crisis communication training to hacking sessions to writing workshops, this conference allows leaders to fine-tune their skills (because we all need a tuneup every now and then) while entertaining with exciting keynote speakers.
Let us know if we missed any! Or, if you’re able to attend, please share how they went and why you would or wouldn’t recommend them to your peers.